My professional experience is grounded in all things digital product development, product management and marketing. I am enthusiastic about applying customer insights, design and technology to develop easy-to-use, engaging digital products and user experiences that deliver best-in-class functionality and features, and ultimately result in customer acquisition, loyalty and retention. I have extensive experience leading engineering teams and
My professional experience is grounded in all things digital product development, product management and marketing. I am enthusiastic about applying customer insights, design and technology to develop easy-to-use, engaging digital products and user experiences that deliver best-in-class functionality and features, and ultimately result in customer acquisition, loyalty and retention. I have extensive experience leading engineering teams and creative agencies in end to end delivery of such digital products and user experiences.
I have worked with corporations and startup technology companies to create and market digital products and experiences for both Consumers (B2C) and other Businesses (B2B). I am unique in my ability and passion to both develop strategic projects and roll up my sleeves to dive into the execution and details. I thrive in fast paced, agile environments, and am always thinking about the customer and better ways to get things done.
I am innately inquisitive, happy working with intelligent, passionate and creative teams to uncover and solve problems, and make customers happy. I love meeting and connecting people to exchange ideas across companies, industries, and regions, and drive new products that benefit the end consumer.
Functional Areas of Expertise: Web/ Mobile UX/UI ● Multivariate testing ● Digital Acquisition ● Web Analytics ● Referral marketing ● Product Management ● Product positioning
Senior Product Manager, Card Referral Program @ • Product manage American Express’ card referral program, owning the product roadmap, backlog, and value proposition.
• Formed the go-to marketing strategy for the referral program: prioritized marketing placements across onsite & offsite channels.
• Led a $2+MM cross-functional tech project to launch the referral program – including back-end offer fulfillment, front-end UX design, and servicing - which drove ~25K new card accounts in its first year.
• Ideated strategies to drive card acquisition and spend via AmEx’s social media accounts; i.e. Facebook. From May 2012 to Present (3 years 6 months) Greater New York City AreaConsultant @ From 2014 to 2015 (1 year) Senior Manager, Product Management and Customer Experience @ OPEN Commerce Innovation is the latest example of American Express’ transformation into a dynamic digital powerhouse. This team develops new products, features and business partnerships that will increase the value and utility of our card products and help small businesses grow and better market themselves online.
Our innovative products include solutions like YourBuzz, a full-service app that lets small business owners shape the online conversation about their business and build customer relationships, and PayCenter Beta, an on-line bill pay solution that helps small businesses manage all their payments and payees from one place. Small Business Owners stay connected through OPEN Forum, an online community for business owners to exchange insights, get advice from experts, and build connections to help them power their small business success.
I am specifically focused on developing and managing the digital marketing services for small businesses, including YourBuzz, SearchManager, AdManager. My responsibilities include developing and enhancing the digital tools, defining the market value proposition and product line strategy, reporting and analysis of results, and forming a robust serving strategy. From June 2010 to May 2012 (2 years) Marketing manager, Internet acquisition @ Member of American Express' interactive division, AXPi, focused on supporting American Express' digital assets.
I own the direct mail drive-to-web response channel and pre approved acquisition channel. Leading a major technology project to enhance the marketing channels and drive significant spend results. From May 2008 to December 2010 (2 years 8 months) Greater New York City AreaAnalyst, Interactive Marketing @ Member of American Express' interactive division, AXPi, focused on supporting American Express' digital assets.
Support OPEN.com - deploy minor site enhancements; support online Card campaigns; collaborate on page redesigns; lead multi-variate page tests to determine optimal page layout, features and copy. From November 2006 to May 2008 (1 year 7 months) Greater New York City AreaAssociate Consultant @ Associate Consultant at Clarkston Consulting, a technology and management consulting firm focused on solutions for life science and pharmaceutical companies.
Documented client requirements, built SAP reports, created test scripts. From June 2005 to October 2006 (1 year 5 months) Greater New York City Area
BBA, Marketing, Computer Information Systems @ University of Michigan - Stephen M. Ross School of Business From 2001 to 2005 Marissa Ellstein is skilled in: Web Analytics, Process Improvement, Online Marketing, Customer Experience, Product Management, Proficient in Microsoft..., Online Advertising, Microsoft Excel, Digital Marketing, New Business Development, Strategic Planning, Digital Strategy, Marketing Strategy, Product Development, Multi-channel Marketing, Customer Acquisition, Mergers & Acquisitions, Segmentation, Product Marketing, Strategy, Management, Marketing, Management Consulting, CRM, User Experience, Competitive Analysis, Customer Insight, Strategic Partnerships, Analytics, Social Media, Business Development, Interactive Marketing
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