Louis-Philippe Roux
Vice-President Marketing and Go to Market at Beneva | Greater Montreal Metropolitan Area
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Louis-Philippe Roux serves as the Vice-President of Marketing and Go to Market at Beneva, a leading insurance provider formed from the merger of La Capitale and SSQ Assurances. With over 25 years of experience in sales and marketing, he brings a wealth of expertise in strategic planning, business transformation, and customer experience across both B2B and B2C environments. In his current role, Roux is pivotal in shaping the brand identity of Beneva, overseeing the creation and implementation of a cohesive marketing strategy that resonates with the company's mission and values.
One of his key projects involves the comprehensive commercialization of Beneva's diverse product offerings, which include property and casualty insurance, life insurance, group benefits, and savings solutions. Roux is responsible for managing the product portfolio, ensuring that each offering meets market demands while aligning with the company's overarching strategic goals. His leadership in product development and marketing strategy has been instrumental in enhancing customer engagement through innovative relationship marketing initiatives.
Roux's ability to foster organizational entrepreneurship and apply keen business acumen has led to the successful execution of transformative marketing strategies that not only drive revenue growth but also enhance customer loyalty. His bilingual proficiency allows him to effectively communicate and connect with a broader audience, further solidifying Beneva's position in the competitive insurance landscape. As he continues to lead the charge in marketing and go-to-market strategies, Roux remains committed to delivering exceptional results that exceed corporate objectives and elevate the Beneva brand.
Vice-President Marketing and Go to Market at Beneva in August 2020 to Present
Vice-président au marketing, aux communications et à la commercialisation at La Capitale in September 2019 to August 2020
Vice President Sales and Marketing and Customer Care at Sogetel inc. in January 2017 to January 2019
Sr. Manager Customer Experience (and Ombudsman for clients) at Banque Nationale du Canada in January 2015 to January 2017
Vice-Président, Marketing Service Affaires at Vidéotron Service Affaires in January 2011 to January 2014
Directeur Principal marketing commercialisation et développement des produits at Videotron in January 2009 to January 2011
General Manager Product Management & NPI at Bell Aliant in January 2004 to January 2009
SR. Business Manager at Fido Solutions in January 2001 to January 2004
Sr. Director Product Management at Videotron in January 1997 to January 2001
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Product Management
Product Development
Telecommunications
Competitive Analysis
Business Development
Product Marketing
Team Leadership
Wireless
Marketing
Business Strategy
Mobile Devices
Strategic Planning
B2B
Solution Selling
New Business Development
Strategy
Marketing Strategy
Marketing Management
CRM
Cross-functional Team Leadership
Go-to-market Strategy
Strategic Partnerships
Team Management
Management
Télécommunications
Responsable produit
Leadership d'équipe
Planification stratégique
Stratégie marketing
Stratégie commerciale
BtoB
Stratégie
Appareils mobiles
Sans fil
Stratégie de commercialisation
Partenariats stratégiques
Conception de produit
Vente de solutions
Développement commercial
VoIP
Gestion d'équipe
Gestion de projet
Entrepreneuriat
Management marketing
Project Management
Leadership d’équipe
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Discover more about BenevaWhat is Louis-Philippe Roux email address?
Email Louis-Philippe Roux at [email protected]. This email is the most updated Louis-Philippe Roux email found in 2026.
How to contact Louis-Philippe Roux?
To contact Louis-Philippe Roux send an email to [email protected].
What company does Louis-Philippe Roux work for?
Louis-Philippe Roux works for Beneva
What is Louis-Philippe Roux's role at Beneva?
Louis-Philippe Roux is Vice-President Marketing and Go to Market
What is Louis-Philippe Roux's Phone Number?
Louis-Philippe Roux's phone (**) *** *** 402
What industry does Louis-Philippe Roux work in?
Louis-Philippe Roux works in the Financial Services industry.
Louis-Philippe Roux Email Addresses
Louis-Philippe Roux Phone Numbers
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