Lauren MBA's Email Addresses & Phone Numbers

📖 Summary

Category Manager/Buyer - Multivitamins & Minerals @ • Sets, manages and executes the strategic direction for Multivitamins & Minerals category to include both Vitamin Shoppe Brand and national branded product. • Ensures that category strategy is in line with Company’s Critical Success Factors and competitive advantages. • Responsible for identifying, developing and launching new Vitamin Shoppe brand product, along with effectively devising & managing category quantitative plans and inventory productivity targets in order to implement strategic initiatives that drive the most advantageous results. • Controls Multivitamins & Minerals category assortment to ensure that Vitamin Shoppe is offering the most current assortment supporting the Company’s strategy, and also identifies the appropriate changes to the Vitamin Shoppe Brand line of products to maximize the category’s margin capture and support of the Vitamin Shoppe brand. • Develops and executes monthly promotional tactics, including planning 6 month rolling overarching promotional strategy & plans forecasted lift from promotions, analyzes actual results and reports on level of success. • Works with Pricing team to determine competitive position of products via multiple channels against various categories of competition. • Cultivates, sustains and is the primary owner of vendor relationships, including numerous levels of cost, pricing, promotion and contractual negotiations on an ongoing basis. • Develops and executes Multivitamin & Minerals category plans, as well as builds and communicates this category intelligence throughout the organization. • Partners with other areas of the Company to support category strategies and the needs of the business, and also stays current on industry trends and the competitive landscape. From January 2015 to Present (11 months) Greater New York City AreaAssociate Category Manager II - Lifestyle Diet & Energy @ • Strategically plans merchandise categories on basis of attaining budgeted sales, gross margin, and greater market share within the Lifestyle Diet and Energy category through the creation of promotions, merchandising concepts, field communications, and new product launches. • Responsible for searching out new, competitive opportunities to drive business and ensure an industry leading position for GNC. • Performs negotiation agreements with third party vendors to secure preferred products, pricing, vendor marketing programs, and promotions to drive existing and new customers into GNC. • Ensures sales of existing and new brands are maximized in working with other key functional areas with proper communication, confirming promotions, creative merchandising and adequate inventory, and that unproductive product is eliminated. • Executes promotion plan development and aids in the development of annual business plans incorporating forecasted sales and margin, new product launches, and supporting marketing and promotional activities for Lifestyle Diet & Energy category. Reviews business plans periodically and adjusts or implements necessary changes to achieve category objectives. • Accountable for managing numerous proprietary & third party brands, through executed practices are projected to experience growth of 9.8% in 2014. From May 2014 to January 2015 (9 months) Greater Pittsburgh AreaAssociate Category Manager - Lifestyle Diet & Energy @ • Assisted in merchandise planning on the basis of attaining budgeted sales, gross margin, and greater market share within the Lifestyle Diet and Energy category through the creation of promotions, merchandising concepts, field communications, and new product launches. • Searched out new, competitive opportunities to drive business and ensure an industry leading position for GNC. • Aided negotiation agreements with third party vendors to help secure preferred products, pricing, vendor marketing programs, and promotions. • Helped to ensure sales of existing and new brands are maximized in working with other key functional areas with proper communication, confirming promotions, creative merchandising and adequate inventory, and that unproductive product is eliminated. • Executed promotion plan development and aided in the development of annual business plans incorporating forecasted sales and margin, new product launches, and supporting marketing and promotional activities for Lifestyle Diet and Energy category. From October 2012 to May 2014 (1 year 8 months) Greater Pittsburgh AreaMerchandising - Sports Nutrition @ • Completed special projects and analyses based on detailed company strategy reviewed by executive level management. • Support Merchandise Managers in execution of promotional, margin-control and retail store communication tasks. • Research market trends and competitive data to support competitive pricing and new product sales strategies. • Lead contact among Sports team regarding promotional period store setups; communication includes updates, suggestions and deadline reminders. From January 2012 to October 2012 (10 months) Greater Pittsburgh AreaIndependent Consultant @ • Conducted crucial market and consumer analysis for Chemical Water Treatment sector of PPG's business in the United States. • Obtained valuable qualitative and quantitative primary data through nationwide interviews from experts in the industry. • Performed extensive analysis of primary and secondary data to present final conclusion to client. From May 2012 to September 2012 (5 months) Greater Pittsburgh AreaIndependent Consultant @ • Developed a strategic initiative business plan for PPG's Industrial Coatings business in Latin America. • Analyzed transactional data, industry trends and qualitative data gathered from account managers to arrive at four strategic pricing opportunities. • Devised actionable solutions valued at $2.8 Million. From January 2012 to April 2012 (4 months) Greater Pittsburgh AreaIndependent Consultant @ • Worked on a team to develop project plans for the business development program for the company's current joint venture valued at $2 Million. • Identified potential OEM business partners for Saudi Basic Industries Corporation (SABIC) to facilitate sales growth throughout the next 5 years. • Extensively researched industry and company information and completed numerous detailed analyses to guide crucial project decisions. From January 2012 to April 2012 (4 months) Greater Pittsburgh AreaMBA, Marketing / Strategy @ University of Pittsburgh - Joseph M. Katz Graduate School of Business From 2011 to 2013 Bachelor of Science, Business Administration @ State University of New York College at Geneseo From 2009 to 2011 Lauren MBA is skilled in: Merchandising, Marketing Strategy, Strategic Thinking, Creative Services, Retail Sales, Retail Category..., Analytic Thinking, Strategic Planning, Microsoft Office, Microsoft Excel, Microsoft Word, Google Adwords, Microsoft Access, Management, Retail, Marketing, Leadership, Sales, Strategy, Customer Service, PowerPoint, Inventory Management