A passionate and creative marketing professional with extensive experience in building brands in the UK entertainment market. Confident in managing strategy and marketing budgets to maximise impact, ROI and cut through in competitive markets. Experienced in fully integrating digital and social media into all campaigns and keeping abreast of digital developments. Specialties: - Consumer marketing, specifically for entertainment brands - Briefing, planning and reporting on campaigns within timelines and budget - Integrating owned digital and social platforms into campaigns - Use of research data and insight analysis to get the best learnings from post campaign reviews - Identifying and building relationships with relevant partners to build awareness in new areas

Head of Marketing @ Mind Candy is an entertainment company that creates brands to delight children both physically and digitally. Best known for global phenomenon Moshi Monsters with 90m global users in 150 countries. Working within the brand team to produce long range plans for existing franchises including Moshi Monsters and World of Warriors. The role is split in to a number of areas; brand marketing, licensee support, retail marketing, distribution and user acquisition. Primarily responsible for managing the launch of World of Warriors globally, consisting of a brand awareness campaign on kids TV, roll out of short form animation, building social communities and user acquisition for digital products. Travelling to all European markets to present the brand and educate the local teams on how to put together their local strategy and localise assets to raise brand awareness. From January 2015 to Present (1 year) London, United KingdomSenior Marketing Manager - Licensing @ Managed the marketing strategy for World of Warriors on mobile, number 1 on the App Store in 14 countries. The marketing plan focussed on user acquisition campaigns across TV and digital with clear cost per install KPIs. Worked closely with business intelligence to understand strongest performing marketing channels, days of the week and day parts to optimise the campaigns on a daily basis. Managed Apple and Google relationships to ensure Mind Candy remained a priority partner. Provided global editorial teams with regular partner updates including early builds, roadmaps and brand plans. From April 2014 to December 2014 (9 months) London, United KingdomMarketing Manager - Licensing & Entertainment @ Commercial and marketing responsibility for multiple products, including Moshi Monsters The Movie, distributed by Universal Pictures. Produced strategy and materials for the movie including theatrical key art, TV commercials and trailers, digital banners, and social content. Managed a Pizza Hut promotion including menu takeover, activity booklets and promotion across all stakeholder owned media channels. Worked with internal and external stakeholders to produce annual Moshi Monsters marketing plans for UK, North America and Australia. Managed relationships with external partners including publishers, distributors, creative and media planning agencies. Ensured they were fully involved in the marketing strategy and committed to achieving Mind Candy’s business and campaign objectives. Key achievements include: - Created an exclusive ticket promotion for Vue cinemas securing them number 1 position for ticket pre-sales, when they would generally be at number 3 From July 2012 to April 2014 (1 year 10 months) London, United KingdomMarketing Manager - UK Entertainment @ Responsible for management of all aspects of UK marketing for Turner General Entertainment channels (Cartoon Network, TCM, Cartoonito and Adult Swim) including media planning and promotions, 3rd party partnerships and management of digital platforms. Predominantly maximising budget to deliver creative marketing campaigns that raise awareness of both TV and digital channels and therefore increase audience share and engagement and commercial revenues. Providing support and advice for new product launches in market; researching opportunity, proposing marketing plan and budget and managing expectations. Line management responsibility for two people. From January 2010 to June 2012 (2 years 6 months) Marketing Executive @ Responsible for marketing of general entertainment brands within the Turner portfolio (Nuts TV, TCM and Adult Swim). Involved in brand repositioning including research, creative and marketing refresh. Management of the biggest marketing campaign at the time for TCM designed to change perception and lower average age. The campaign was a success that brought in younger viewers and achieved a very positive ROI from a considerably small budget. From June 2007 to December 2009 (2 years 7 months) Marketing Assistant @ After completing a 6 month secondment with the marketing team I interviewed for and received an offer for a permanent position. The role involved looking after catalogue product, for example special editions of previously released titles. Specifically this included analysis of competitive releases, forecasting, production, creative and marketing for each release. The process was completed with a post release analysis to understand how to achieve better results with future titles. From June 2005 to June 2007 (2 years 1 month) Sales Coordinator @ Provided administrative support for 20 sales managers, including schedules, forecasts and presentation packs. Managed organisation of screenings for key retail buyers to promote new releases. Managed team intern, overseeing their role and development. From August 2001 to June 2005 (3 years 11 months) Team Secretary @ Providing support to a team of surveyors, compiling reports, property details, organising breakfasts, managing expenses. From October 1999 to August 2001 (1 year 11 months) London, United Kingdom