Kevin Herson

Monster Energy - Alcohol & Non-Alcohol Strategy & Innovation at Monster Energy | United States

About Kevin Herson

Kevin Herson is a dynamic force at Monster Energy, where he spearheads the Alcohol & Non-Alcohol Strategy & Innovation initiatives. With a unique blend of expertise in consumer packaged goods (CPG) and a deep understanding of market dynamics, Kevin is adept at navigating the complexities of strategic planning and innovation. His role involves collaborating cross-functionally with executive leadership, innovation teams, and branding/marketing departments to drive the development of compelling and differentiated product offerings.

One of Kevin's key projects has been the strategic assessment and integration of new alcohol brands into Monster Energy's portfolio, leveraging extensive market research and syndicated data analyses to identify emerging trends and consumer preferences. His proficiency in value chain analysis allows him to pinpoint opportunities for operational efficiencies and innovation, ensuring that new products not only resonate with consumers but also align with the company's overarching vision and goals.

Kevin's worldly perspective and cultural intelligence enhance his ability to negotiate and forge partnerships with internal and external stakeholders, including flavor houses and legal teams. His strong knowledge of supply chain dynamics complements his strategic foresight, enabling him to anticipate market shifts and adapt strategies accordingly. With skills in risk management and creative problem-solving, Kevin is well-equipped to tackle the challenges of a rapidly evolving industry, making him an invaluable asset to Monster Energy's mission of delivering innovative and exciting beverage options to consumers worldwide.

Kevin Herson Work