Connect with me!
Instagram: @Kelcey_Lately
Twitter: @Kelcey_Lately
Email: kmz2313@gmail.com
I have found myself increasingly attracted to the rapid growth of social media and how it has changed/shaped current human behavior. During my senior year at Drexel University, I completed a research analysis on how college females use Instagram to help shape their self-presentation. The research I conducted and findings I discovered sparked my interest in the digital world even more. I'm constantly amazed by the way human communications have evolved through these digital platforms.
Skilled In: Adobe Photoshop, Radian6, BuddyMedia, PowerPoint, Competitrak, etc.
Specialties Include: editorial writing, marketing, social media (Facebook, Twitter, Instagram, Pinterest, Wordpress, Snapchat, Vine, LinkedIn), blogging, advertising, digital photography, etc.
Currently: Social Media Coordinator at SiriusXM Radio Inc. in Manhattan
Social Media Coordinator @ •Interact with customers on social media platforms including Facebook, Twitter, and blogs/forums to identify and resolve product or service concerns, escalating to Corporate or Billing when necessary, and following up to ensure inquiries are resolved promptly and efficiently
•Track and analyze consumer comments, sentiment and trends, and recommend and execute upon strategies to preserve and grow customer base
•Liaise with consumer and brand marketing teams to integrate social media into plans; advise on communications best practices and language; assist in writing social media editorial copy
•Stay informed about social media developments, emerging technologies, and trends in the social media field as well as the competitive landscape From August 2015 to Present (5 months) Greater New York City AreaOperations Assistant @ Assist members from the UFC Gym Long Island location dealing with billing issues, refunds, membership freezes, personal training inquiries, general fitness/supplementation questions, and more.
*Customer Service From September 2014 to Present (1 year 4 months) Assistant Account Executive @ Client Experience: Procter & Gamble, Olay, Global & North America
Olay Body & Total Effects, print and television ads 2015 From October 2014 to January 2015 (4 months) Greater New York City AreaFreelancer (Account Management/Strategic Planning) @ Client Experience:
-General Mills, Cheerios
-General Mills, Progresso
-Charter Communications
-Vita Coco, 'Stupidly Simple' campaign From May 2014 to October 2014 (6 months) Greater New York City AreaContributing Writer @ Assist in producing content across the entire fitness + nutrition spectrum, including workout plans, nutritional analysis, product reviews and buyer's guides, supplement advice, recipes, workout music, research, news, and info. From May 2014 to July 2014 (3 months) Greater New York City AreaContributing Writer @ Contributing writer to http://www.drexel.edu/alumni/ From June 2013 to November 2013 (6 months) Greater Philadelphia AreaContributing Writer @ I wrote an array of editorial pieces for popular digital magazine Thought Catalog. Many of my pieces deal with anxiety, love, and the struggles of finding oneself in young adulthood.
www.thoughtcatalog.com/kelcey-zacarese From May 2013 to September 2013 (5 months) Greater New York City AreaEmployee Communications Intern @ - Managing multimedia content for TeamComcast
- Creating, updating and writing articles
- Working with multiple resources to answer employee e- mail questions
- Support and assist employee communicators’ network
- Draft employee communications
- Compile and distribute meeting minutes
- Compile statistics on intranet web usage
- Create visual aids, graphics, brochures and flyers
- Perform other duties as assigned From April 2013 to September 2013 (6 months) Greater Philadelphia AreaEditorial Assistant @ -Blogging articles from other content providers
-Record the number of clicks each headline receives on the main homepage
-Build slideshows for news channels including finance, sports, & entertainment
-Create homepage headers for daily news content
-Help the programming of content for the Finance channel
-Embed both short form and long form videos into news articles From March 2011 to March 2013 (2 years 1 month) Greater Philadelphia AreaSports Writer @ -Attend home games of all sports for coverage stories
-Cover previews for upcoming matches
-Cover results and reports of games played
-Interviewed players, coaches, and directors From April 2010 to September 2011 (1 year 6 months) Sales Associate @ -Worked at the cashier constructing sales, returns, and exchanges
-Helped organize visual clothing and accessory displays
-Guided customers throughout the store and aided them in making purchase decisions From July 2010 to September 2010 (3 months) Receptionist @ -Answered phone calls and faxed papers to clients
-Entered financial data into Quick Books computer software
-Labeled and mailed files out to clients From June 2009 to September 2010 (1 year 4 months)
Bachelor of Arts (B.A.), Global Journalism/Communications, Cumulative GPA: 3.72, Magna Cum Laude @ Drexel University From 2009 to 2014 New Hyde Park Memorial High School From 2003 to 2009 Kelcey Zacarese is skilled in: Public Relations, Journalism, Facebook, Editorial, Advertising, Blogging, Social Media Marketing, Storytelling, PowerPoint, Photoshop, Microsoft Office, Microsoft Excel, Internal Communications, Video, Social Media