An accomplished results-driven retail marketer with a broad base of marketing and advertising experience and a proven track record of success developing people, building cross-functional programs and processes.
Director, Segment Marketing @ From July 2015 to Present (6 months) Director Business Planning & Strategy - Marketing @ Responsible for managing the integrated functional planning and quarterly business review processes supporting the Marketing and Advertising organization. Additional responsibilities include supporting the CMO in long range planning, forecasting and aligning across functions in the USHI business unit to achieve business goals. From February 2013 to July 2015 (2 years 6 months) Director New Business Development @ A member of the Innovation Center that evaluates, test and build new revenue generating concepts that drive brand differentiation for Lowe's.
October 2012: managed partnership with TechShop and launched the first ever joint pilot location (workshop adjacent to Lowe's location) in Round Rock (Austin) TX.
Current Assignment: Sales, Marketing & Operations lead on 3Flat.com Chicago pilot program. From September 2011 to February 2013 (1 year 6 months) Intent Architect @ Part of a team of four leaders that successfully developed and launched corporate Measures of Success (corporate balanced scorecard) initiative. From March 2011 to March 2012 (1 year 1 month) Director of Marketing - Divisional Marketing @ Local Marketing
Responsible for a marketing team (8) that plans and executes local marketing and advertising campaigns across the 5 Operational Divisions in the U.S. From November 2009 to September 2011 (1 year 11 months) Director of Marketing - Product Marketing @ Building Products & Hardlins Mar '08-Nov '09
Responsible for a marketing staff (10) that planned and executed marketing and communication plans for 7 merchandise divisions including Tools, Electrical, Plumbing, Hardware, Lumber, Building Materials and Millwork.
Outdoor Living Feb '06-Mar'08
Responsible for a marketing staff (6) that planned and executed marketing and communication plans for 4 merchandise divisions including Nursery, Outdoor Power Equipment, Lawn and Landscape and Seasonal Living. From February 2006 to November 2009 (3 years 10 months) Marketing Manager - Product Marketing @ Paint & Home Organization
Planned and executed marketing plans for the Paint and Home Organization divisions covering advertising, packaging, collateral, POS signage and displays. From March 2003 to February 2006 (3 years) Marketing Manager - Divisional Marketing @ Northern Division
Planned and executed local and regional marketing plans and local activation of national programs for the Northern Division. Managed 100+ grand opening marketing plans throughout the Northeast, Midwest and Mid Atlantic including the first stores in New York, Boston, Philadelphia and Chicago markets. From May 2000 to March 2003 (2 years 11 months) Media Supervisor @ Responsible for media planning and buying for a diverse roster of client assignments including AARP Health Care Options, Barton Beers (Corona/Pacifico/Modelo), Skil-Bosch Power Tools, Rust-Oleum, Hyatt Hotels, LaSalle Bank, Haworth From 1998 to 2000 (2 years) Advertising Specialist @ Responsible for creating, presenting and executing Midwest region True Value Store member owner advertising programs including local ad campaigns, promotions, special events, POP signs, public relations and member communications From 1997 to 1998 (1 year) Media Planner/Buyer @ Responsible for a variety of assignments that included research, media buying, planning and account management for Sears Roebuck and Company entities including Sears Hardware, Homelife, Dealer locations, Department, and Western Auto-Parts America stores. From 1995 to 1997 (2 years)
MBA, Business Administration @ Northern Illinois University From 1997 to 2004 BS, Marketing @ Illinois State University From 1990 to 1994 Jim Jr. is skilled in: Home Improvement, Retail, Advertising, Promotions, Market Planning, Cross-functional Team Leadership, POS, Online Marketing, Direct Marketing, Marketing Communications, Product Marketing, Market Analysis, Market Research, Consumer Advertising, Customer Experience