Accomplished and versatile marketing, eCommerce, and sales professional with extensive leadership skills and experience. Proven track record of success in strategy formulation, change management, and driving results in diverse functional, geographical, and channel settings. Skilled people manager. Strong working relationships with premier online companies such as Google, Yahoo, MSN, Facebook, Twitter, Exact Target, Commision Junction, Channel Advisor, Linkshare, and PriceGrabber. Background enhanced with MBA from UNC at Chapel Hill. Specialties: Digital Marketing, e-Commerce, Direct Marketing, Affiliates, SEM & SEO, Email Marketing, Social, Mobile, Product Feed Marketing, Agency Management, Web Analytics, Brand Management, Sales Management, Forecasting and Planning Large Organization Management, Pricing, P&L & Budget Management

Director, Online Marketing @ From April 2011 to Present (4 years 9 months) Director, Online Marketing @ Lead all digital demand generation and marketing activities for Dell.com across US and Canada. • Directly responsible for delivering $1B plus annual P&L through online advertising, SEM, email, affiliates and comparison shopping. • Manage one of the largest digital advertising budgets in the US & CA. • Lead a Dell internal and extended team of 50+ people across 6 agencies and 2 countries. From October 2009 to April 2011 (1 year 7 months) Strategic Advisor to GM, Americas Consumer @ Provided strategic insight and analysis to shape Dell Americas Consumer business direction and business performance. Led all business management activities for $4B plus annual P&L across two continents on behalf of General Manager. From December 2008 to October 2009 (11 months) Director, Sales Strategy & Innovation @ Led sales strategy and operations for US Consumer sales centers serving 6+ million customers annually. From September 2007 to December 2008 (1 year 4 months) Regional Sales Manager @ Directed and developed 100 person inside sales organization for Dell's Consumer business. Ensured attainments on $180+ million annual sales goals and handling of 3000+ inbound customer contacts daily. From June 2006 to September 2007 (1 year 4 months) Brand Manager @ Managed overall marketing of Dell's $700+ million Inspiron laptop brand in the Small & Medium Business space. From January 2005 to June 2006 (1 year 6 months) Assistant Vice President @ Negotiated and marketed risk management needs on behalf of a portfolio of Fortune 500 clients. From September 1994 to May 1999 (4 years 9 months)

MBA @ University of North Carolina at Chapel Hill - Kenan-Flagler Business School From 1999 to 2001 Bachelor of Arts, BA in Economics @ Fairfield University From 1990 to 1994 Michael Ryan is skilled in: E-commerce, SEM, SEO, Email Marketing, Affiliates, Comparison Shopping Engines, Display Advertising, Mobile Marketing, Social Media, Web Analytics, CRM, Direct Marketing, Brand Management, Sales Management, Pricing, P&L Accountability