Jennifer is an executive level integrated marketer and creative leader with a proven track record for building high-performance organizations and consistently driving sustainable and exponential growth for leading consumer brands. Jennifer oversees marketing strategy at Wikia, a top-20 global site convening authoritative communities of fans across entertainment and pop culture topics. The site has grown from 43M global uniques in 2011 to its current scale, thriving at over 140M global users. Jennifer’s organization leads marketing, public relations, branded content and experiences, social media, audience development and sales strategy. Prior to joining Wikia, Jennifer held strategic marketing and management roles within major media companies including The LA Times where she helped to revitalize the brand with a multi-media rebrand to support a freshly integrated newsroom, Sirius Satellite Radio where she developed and launched Sirius Internet Radio and spearheaded the debut of mega talent Howard Stern on paid radio, and Time Warner where she was a founding member of the Global Marketing Solutions team that developed integrated programs across media platforms for Time Inc., Turner Broadcasting, New Line Cinema and AOL. Prior to Time Warner Jennifer spent five years at AOL, responsible for retail and e-commerce sector market strategy and revenue growth. Jennifer began her career at OgilvyOne in digital account management for IBM. Jennifer is a graduate of Business Administration in Marketing from Bloomsburg University of Pennsylvania and studied at Columbia School of Strategic Communications Masters programs and the The USC Annenberg School for Communication at the University of Southern California. Jennifer lives in San Francisco with her husband and two daughters. She is very involved in art and design communities, having established a salon for art and culture in New York City, focused on beautifully designed fashion, furniture, and jewelry.

Chief Marketing Officer @ From October 2015 to Present (3 months) San Francisco Bay AreaSenior Vice President of Marketing @ From September 2011 to October 2015 (4 years 2 months) Vice President Consumer and Interactive Marketing @ From July 2008 to January 2010 (1 year 7 months) Greater Los Angeles AreaSenior Vice President Marketing & Programming @ From June 2007 to February 2008 (9 months) Vice President Interactive @ From June 2005 to June 2007 (2 years 1 month) Greater New York City AreaFounder @ From March 2003 to 2007 (4 years) Greater New York City AreaVice President AOL Commerce @ From February 2002 to February 2003 (1 year 1 month) Greater New York City AreaVice President Global Marketing @ From June 2001 to February 2002 (9 months) Greater New York City AreaExecutive Director / Director Sales Strategy @ From January 1998 to June 2001 (3 years 6 months) Brand Marketer Children's Television Workshop Online @ From September 1997 to January 1998 (5 months) Greater New York City AreaDigital Account Supervisor @ From September 1996 to September 1997 (1 year 1 month)

Jennifer Betka is skilled in: Integrated Marketing, Marketing Strategy, Creative Direction, Digital Strategy, Digital Media, Content Development, Digital Marketing, Entertainment, Online Advertising, Marketing, New Media, Online Marketing, Strategic Partnerships, Merchandising, Advertising