CPG SALES EXECUTIVE AND LEADER---STRATEGIC PLANNING--CONSUMER INGHTS: I am a highly motivated sales professional executive with experience in the Consumer Packaged Goods industry. I have a vast track record of exceeding expectations which has led to promotional opportunities in 8 different geographies for Kraft Foods. I have had the pleasure of managing a team of 33 sales members covering a region of 5 states calling on a larger wholesaler. I’ve also worked with leading retailers such as Target Corporation where I managed a $240M business. While working for Kraft Foods, I have been able to work in different functions within the sales arena- people management, account management, corporate trade marketing, regional sales planning, co-marketing, strategic planning, consumer insights and category management. I employ effective analytics to expand business opportunities. I leverage supply chain management, financial strategies to ensure continuous improvements. My main goal is to drive organizational growth, revenue, and profits. I ensure highly effective, strategic business planning in all areas including strategic sales, marketing, category, supply chain management, and in-store operations. Specialties: Director, Sales Director, VP, Vice President, Customer Business Lead (CBL), Customer Business Manager, National Account Manager (NAM), Category manager (CM), General Manager Consumer Insights Manager, Category leadership, Category advisor, Sales Planner, sales planning, Trade Marketer, Trade planning, Strategic planning, account manager, Trade Marketing

Manager of Category Leadership @ Developed and drove strategic category insights for Kraft Beverage business for a leading retailer. Led and mentored team in the area of data management and strategic vision. MAJOR ACCOMPLISHMENT 2014 President’s club winner representing top 2% of all insights and sales professionals. Expanded coffee section through laser focus on SOS to SOM, and aisle optimization. Increased coffee revenue by +12.7% across all segments. From 2013 to Present (2 years) Greater Minneapolis-St. Paul AreaSales Director | Customer Business Lead- Target and Supervalu @ Directed a team of sales professionals across multiple categories managing over $240 million for leading national retailers. (Target/Supervalu) MAJOR ACCOMPLISHMENT Transformed Oscar Mayer business to a fully integrated partnership within Target. Successfully implemented the first processed meat circular, sales plan, and marketing programs ever used. Growing the business by +28% and +$16M to prior year. From 2009 to 2013 (4 years) Greater Minneapolis-St. Paul AreaSenior National Account Manager- Target Account @ Managed multiple center store grocery categories for Target account delivering double digit growth each year. MAJOR ACCOMPLISHMENTS 1. Achieved an “ABCD- Above and Beyond the Call of Duty” award for strategic business alignment through executive-level customer partnering which increased business by +23% 2. Developed an innovative marshmallow platform utilizing consumer insights resulting in new products, doubled merchandising, and a new shelf set which grew business +46%. From 2006 to 2009 (3 years) Greater Minneapolis-St. Paul AreaDirector of Category Management | Consumer Insight Manager- Target Account @ Managed a staff of five guest insight professionals to better understand the Target guest and direct the implementation of superior shelf design across all Kraft categories. MAJOR ACCOMPLISHMENT Implemented new buyer training program which included category overview, retail visits, and establishment of working relationships From 2005 to 2006 (1 year) Greater Minneapolis-St. Paul AreaCustomer Business Manager @ Led a team of 33 employees in 3 unique markets, collaborate with account Presidents, merchandising managers and local Kraft team to deliver $140 million in annual sales, coordinate strategic initiatives to maximize Kraft revenue. MAJOR ACCOMPLISHMENT 1. Designed a program with a Milwaukee based account which tied into the PGA Golf Tournament to include: ticket give-a-ways, retail contest, in-store marketing strategies and reduced fees for the program. 2. Created development and succession plans with 3 promotable candidates that resulted in career advancement. From 2002 to 2005 (3 years) Kansas City, Missouri AreaNational Category Sales Planner, Trade Marketing Manager @ Managed the sales planning process for Oscar Mayer Hot Dogs and Bacon for half of the country, maintained $160 million trade budget driving sales of $640 million annually, worked with cross functional team to design programs, packaging, and achieve volume and financial targets. MAJOR ACCOMPLISHMENT Awarded corporate category sales planner of the year through growing revenue, consumption, and share From 1998 to 2001 (3 years) Madison, Wisconsin AreaNational Customer Manager, NCM, Account Manager @ Managed a staff of three Customer Category Managers, wrote strategies for the new Meals division, managed sales over * $80 million, and coordinated marketing efforts in 4 separate distinct markets. From 1997 to 1998 (1 year) Greater Salt Lake City Area

Bachelor of Business Administration (B.B.A.), Finance, General @ Brigham Young University Jeff Newey is skilled in: Forecasting, Cross-functional Team Leadership, Retail, Competitive Analysis, Inventory Management, Merchandising, Shopper Marketing, Marketing Strategy, Supply Chain, P&L Management, AC Nielsen, Budgets, Categorization, CRM, Customer Insight