Jeff Hurlow is an entrepreneurial executive with a proven track record for delivering successful consumer facing products. His ability to quickly concept and develop products within large organizations such as AOL and Yahoo! is due to a combination of direct hands-on design, a strong understanding of user experience methodology and the ability to develop strong interpersonal relationships
Jeff Hurlow is an entrepreneurial executive with a proven track record for delivering successful consumer facing products. His ability to quickly concept and develop products within large organizations such as AOL and Yahoo! is due to a combination of direct hands-on design, a strong understanding of user experience methodology and the ability to develop strong interpersonal relationships with colleagues and clients. Within this context, Jeff excels as both an individual contributor and as a manager. As one of the core members of a startup, FlipGloss, Jeff developed a larger perspective on product development and design by participating in all aspects of the business from strategy to sales and marketing. After successfully being acquired by Forbes, Jeff consulted on a wide-range of products. He has worked with major brands and high-profile clients, and successfully collaborated with them to build and develop over $100M worth of revenue.
Head of Brand Solutions @ From September 2013 to Present (2 years 4 months) Greater Los Angeles AreaAdjunct Professor @ Teaching a graduate program in Media Ventures for Boston University. Modern Media Ventures is a hands-on class, where students have the opportunity to roll-up their sleeves and dive right into all aspects of a startup. The class takes the student through the key steps of product development. Working with real-world clients, students gain skills in pitching and producing deliverables necessary to launch a product. From January 2014 to Present (2 years) Greater Los Angeles AreaCreative Executive, AOL On @ Developed original programming and Branded Entertainment for the AOL On video network. Original programming included The Future Starts Here with Tiffany Shlain, Hardwired with iJustine, Anthony Anderson Eats America and Inspiration Point with Jonathan Adler. From September 2012 to August 2013 (1 year) Sr. Director, Design Branded Experiences @ From September 2010 to September 2012 (2 years 1 month) Creative Executive @ Creative executive with success developing and designing successful, world-class digital experiences. Experienced manager and mentor with a love for hands-on design. Well accustomed to working directly with executives, colleagues, and staff for product development and execution. Always mindful of executions that meet user goals and business goals. Expertise in concept/product design and development, creative direction, information architecture, interaction design, art direction, interdisciplinary team development, mentoring, and cross discipline collaboration.
Currently serving as mentor in American Film Institute (AFI) Digital Content Lab. From October 2009 to December 2010 (1 year 3 months) VP, User Experience Design / Creative Director @ Forbes acquires FlipGloss! http://bit.ly/3ARnLe
Responsible for development and evolution of FlipGloss product offerings. Duties included all aspects of design and interaction. Interpreting data to increase success of product. Worked directly with executive team and founders to shape and deliver a successful product.
FlipGloss Media was founded in 2008 to enable premium photo publishers and advertisers to create and distribute interactive, magazine-style content packages that dramatically increase user engagement and ad performance. FlipGloss Digital Glossy InsertTM slideshow experience lets users 'Flip, Hover, and Discover' editorial content and ads in a unified, interactive image stream.
FlipGloss partners include Variety, Forbes, Scripps Networks, Target, BMW, Demand Media, Equinox and other leading media and product brands. From August 2008 to October 2009 (1 year 3 months) Director, User Experience Design @ Responsibilities included the development of creative strategies for products that solved user needs and business goals.
Ability to look at and analyze the big picture to clearly define the problem space and develop conceptual models and prototypes in collaboration with colleagues. Lead visual design team to execute compelling looks based on these ideas.
Another important aspect of my role was the career development of my staff. I strove to improve their skills and ensure they were given opportunities to extend their range.
Working at Yahoo! gave me the opportunity to develop products and concepts that have wide range implications to the larger web community. From May 2006 to August 2008 (2 years 4 months) Associate Creative Director @ From May 2001 to January 2006 (4 years 9 months) Senior Art Director @ From January 2000 to January 2001 (1 year 1 month) Senior Graphic Designer @ From 1994 to 1998 (4 years)
Bachelor of Arts @ University of California, Santa Barbara Jeff Hurlow is skilled in: Creative Direction, Content Development, Content Strategy, Creative Development, Video, Film Production, Film, Digital Media, Advertising, Creative Strategy, Digital Strategy, Art Direction, Product Design, Visual Design, Interactive Marketing
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