Anne Pritz

Chief Marketing Officer at Royal Cup Coffee and Tea | Charlotte Metro

About Anne Pritz

As the Chief Marketing Officer at Royal Cup Coffee and Tea, Anne Pritz brings over 20 years of extensive brand marketing experience, adeptly navigating both publicly and privately held companies, as well as private equity-backed organizations. Her innovative approach to brand architecture and marketing strategy has been pivotal in enhancing the company’s market presence and consumer engagement. Currently, Anne is leading the development of the Bobby's Burgers by Bobby Flay brand positioning for its franchise model, a project that exemplifies her expertise in brand management and development.

In her role, Anne oversees the planning and execution of comprehensive marketing strategies and initiatives that resonate with diverse consumer demographics. She is particularly skilled in gathering and leveraging consumer insights and guest experience data, which are critical for informed brand planning and decision-making. By collaborating closely with the Executive Team, she supports franchise recruitment efforts, ensuring that the marketing strategies align with the overall corporate vision and objectives.

Anne's proficiency in market planning and direct marketing has enabled her to drive notable consumer brands to new heights, fostering cross-functional team leadership and regional marketing initiatives that amplify brand visibility. Her strategic mindset and hands-on leadership style empower her teams to execute innovative campaigns that not only attract new customers but also enhance the loyalty of existing ones. With a keen eye for budgeting and resource allocation, Anne ensures that every marketing dollar spent contributes to measurable growth and brand equity, solidifying Royal Cup Coffee and Tea's position as a leader in the industry.

Anne Pritz Work