Kristin Proctor

Founder at Next Wave Growth | San Francisco, California, United States

About Kristin Proctor

Kristin Proctor is a seasoned growth marketing expert with over 15 years of experience in building, scaling, and optimizing marketing strategies for consumer and SMB SaaS subscription businesses. As the Founder of Next Wave Growth, Kristin leverages her extensive background, which includes pivotal roles at renowned companies like Weebly, Crew, Match.com, Zagat, and Register.com, to provide fractional growth marketing services tailored for early-stage companies. Her unique approach combines strategic insight with hands-on execution, enabling founders to navigate the complexities of scaling their businesses effectively.

At Next Wave Growth, Kristin focuses on key areas such as customer acquisition, conversion optimization, retention, and lifecycle marketing. Her expertise in data-driven strategies allows her to craft actionable plans that resonate with target audiences, driving measurable results. Kristin has successfully collaborated with a diverse range of clients, including Modern Fertility, Madison Reed, NakedPoppy, Two Chairs, and Allbirds, helping them to establish robust marketing frameworks that foster sustainable growth.

Her skill set encompasses landing page optimization, online and app marketing, go-to-market strategy, and paid media advertising, all underpinned by a strong command of Google Analytics for performance tracking. Kristin’s ability to manage teams effectively and implement innovative marketing solutions has positioned her as a trusted advisor for founders seeking to unlock their company’s potential. With a passion for empowering businesses to thrive in competitive landscapes, Kristin Proctor continues to make a significant impact in the growth marketing arena.

Kristin Proctor Work