Integrated Sales Director-DTC, CPG & OTC @ Parade Media
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Integrated Account Director (FOOD & WELLNESS CATEGORY) @ Responsible for Parade, American Profile, Spry, Relish and Athlon Sports leading the expertise in food through print/digital (parade.com/communitytable.com) and event marketing properties. From September 2014 to Present (1 year 4 months) Executive Publishing Director over the dash brand @ Oversee all sales and marketing initiatives for the Dash brand
Integrated Account Director (FOOD & WELLNESS CATEGORY) @ Responsible for Parade, American Profile, Spry, Relish and Athlon Sports leading the expertise in food through print/digital (parade.com/communitytable.com) and event marketing properties. From September 2014 to Present (1 year 4 months) Executive Publishing Director over the dash brand @ Oversee all sales and marketing initiatives for the Dash brand within the Parade Media Group including print/digital and event marketing. From July 2014 to September 2014 (3 months) Integrated Sales Director-DTC, CPG & OTC @ Responsible for Parade & Dash Magazine as well as Parade.com & dashrecipes.com for the following categories: Pharmaceutical, CPG, & OTC, exceeded revenue goals for print and digital in 2013! From September 2012 to July 2014 (1 year 11 months) New York Manager/Northeast Sales Hoffman Media (Sandra Lee Semi Homemade & Cooking with Paula Deen) @ Managed the NY sales office responsibile for training and hiring for the East Coast/Northeast region while also carrying a list. Worked with major food companies in implementing editorial integration into the issues of Paula Deen and Sandra Lee. Key leader in pursuing and winning new business in non-endemic categories such as pharmaceutical and shelter. Develop goals and target accounts for the NY office sales team along with developing integrated programs for all accounts. Oversee NY administrative responsibilities including managing finances and planning revenue goals for the territory. Sell both print and digital Hoffman lifestyle and food brands. From September 2009 to 2012 (3 years) Director, Time Inc Corporate Sales & Marketing Food /Wellness Category @ Held various roles within the company over the span of 9+ years, my last role I handled media billings for many Tier 1 accounts in excess of $144 million+. Responsible for developing and executing integrated media ideas, selling all the properties of Time Inc print and digital. Updated all magazine sellers at Time Inc on current trends and status on major food and wellness trends in the marketplace for 35 titles. Lead strategic team members developing customized integrated programs for various clients which lead to share of market among our competitors From January 2008 to July 2008 (7 months) Account Manager Cottage Living (as well as Manager for the Kraft business on Coastal Living) @ Contributed to the launch issue, joined 2 weeks prior to closing the first issue was able to use my relationships and bring in 8 new pages. Broke major non-endemic business into the magazine in the span of three years including beauty, pharma, finance and food category that necessarily doesn't run in shelter books. Sales rep of the year for the first anniversary of the magazine! From June 2004 to December 2007 (3 years 7 months) Health Magazine Health & Beauty Manager @ Exceeded yearly revenue goals covering mass beauty,otc,wellness and top pharma companies. From May 1999 to June 2004 (5 years 2 months) Good Housekeeping Magazine Fashion and Beauty Manager @ Exceeded revenue goal in my first year after inheriting a list that was down 22 pages. Leader in signing on new Good Housekeeping Seal holders. From August 1997 to May 1999 (1 year 10 months) Media Supervisor @ Planned all facets of media, TV, OOH, Print and Digital for AT&T, and Kraft Foods/Nabisco business. Worked on special integrated program in the $10.0MM + range including 1996 Olympics for AT&T. Oreo Behaviorscan for one billionth cookie sold! From January 1994 to August 1997 (3 years 8 months)
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