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James Freeze

Director @ CompuServe Network Services

Chief Marketing Officer at Interactions LLC

Boston, Massachusetts

Ranked #155 out of 3,104 for Director in Massachusetts

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James Freeze's Email Addresses & Phone Numbers

James Freeze's Work Experience

CompuServe Network Services


1986 to 1997

Interactions LLC

Chief Marketing Officer

Greater Boston and South Florida

Aspect Software

Senior Vice President and Chief Marketing Officer

September 2012 to March 2018

Greater Boston Area and South Florida

James Freeze's Education

Perry High School

The Ohio State University

MA, Mathematics

1983 to 1986

The Ohio State University

BS, Mathematics education

1980 to 1983

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About James Freeze's Current Company

CompuServe Network Services

Frequently Asked Questions about James Freeze

What company does James Freeze work for?

James Freeze works for CompuServe Network Services

What is James Freeze's role at CompuServe Network Services?

James Freeze is Director

What is James Freeze's personal email address?

James Freeze's personal email address is j****[email protected]

What is James Freeze's business email address?

James Freeze's business email addresses are not available

What is James Freeze's Phone Number?

James Freeze's phone (413) ***-*215

What industry does James Freeze work in?

James Freeze works in the Computer Software industry.

About James Freeze

📖 Summary

Director @ CompuServe Network Services From 1986 to 1997 (11 years) Chief Marketing Officer @ Interactions LLC Responsible for all aspects of global marketing including product marketing, branding, advertising, customer experience, demand generation programs, field marketing, events and public/analyst relations. Accomplishments include: Re-positioned and re-messaged the company as the proven leader in the conversational artificial intelligence space, resulting in: 1) significant increase in top-tier press coverage (e.g. The Wall Street Journal, Forbes); 2) dramatic improvements in industry analyst coverage, competitive positioning and awards; and, 3) increased web site traffic resulting from improved brand awareness Initiated re-branding campaign that resulted in a contemporary look and feel consistent with new messaging architecture and redesigned and optimized the web site for digital demand generation efforts  Worked with sales to shift “go to market” efforts to a concerted account-based marketing focus resulting in improved demand generation efforts and acceleration of qualified pipeline development Frequent writer of bylines for business publications (e.g. Forbes, ; ) Greater Boston and South FloridaSenior Vice President and Chief Marketing Officer @ Aspect Software Responsible for all aspects of global marketing (North America, Europe & Africa, Latin America and Asia Pacific) including product management, product marketing, branding, advertising, customer experience, demand generation programs, field marketing, events and public/analyst relations. Accomplishments include: Launched a re-branding initiative that delivered: 1) new corporate identity, new logo and messaging architecture resulting in improved net promoter score, brand awareness and demand generation efforts; and 2) best-in-class responsive design web site tightly integrated in to marketing and sales automation system for closed-loop digital marketing efforts Implemented a sophisticated global closed-loop demand generation system and process to ensure corporate bookings objectives are met, resulting in automated reporting by region that provides actionable insight into marketing programs decisions – marketing qualified leads, sales qualified leads and qualified pipeline increased more than 100% year-over-year for consecutive years Quadrupled inbound leads over the course of 2 years Aligned global demand generation programs and digital marketing efforts to new systems and processes to ensure pipeline growth was consistent with bookings objectives – qualified pipeline grew year-over-year by 125% Implemented management cadence and communications within the global marketing organization that has resulted in: 1) highest employee engagement score of any function within the company during 2014, 2015, 2016 and 2017 global employee surveys and 2) lowest voluntary employee turnover of any function for the last three years. Frequent writer of bylines for tech publications (e.g. Entrepreneur, ) From September 2012 to March 2018 (5 years 7 months) Greater Boston Area and South FloridaChief Marketing Officer @ Crossbeam Systems Responsible for all aspects of marketing including product management, product marketing, branding, advertising, demand generation programs, field marketing, events and public/analyst relations. Accomplishments include: Implemented a “go to market” plan resulting in marketing leading growth rates, capturing more market share than any network security vendor in Gartner’s semi-annual report Developed unique selling propositions, positioning and sales tools that supported premium pricing for products, resulting in significant gross margins improvements – from 57% to 75% Worked with VP of engineering to develop and implement a product portfolio management process that resulted in optimized allocation of R&D resources to tactical and strategic product development efforts  Completely revamped corporate messaging and press efforts, leading to dramatically increased positive media coverage (over a 1000% sustained increase in positive press coverage) Developed a closed-loop process for tracking effectiveness of demand generation program resulting in pipeline in excess of corporate metrics – qualified quarterly pipeline equal to five times target bookings Worked with head of sales to develop and implement direct sales and channel training programs (tools, curriculum, unique differentiators and video & print training materials) resulting in increased productivity  Worked with CEO and CFO to develop a pre-IPO investor presentation and supporting materials Managed and implemented re-branding efforts that tightly link brand promise, personality and creative implementation to Crossbeam’s core purpose – new logo, web site, messaging and collateral Developed business case and led implementation efforts on federal product certifications (FIPS and Common Criteria) From December 2007 to September 2012 (4 years 10 months) Senior Vice President of Marketing and Alliances @ BelAir Networks Responsible for all aspects of marketing including product management, product marketing, branding, advertising, demand generation programs, events and public/analyst relations. Also responsible for OEM and VAR Channel programs. Accomplishments include: Implemented “go to market” plan resulting in market leadership, moving from #5 in market share (May 2006) to #1 in market share (December 2007)  Completely revamped corporate messaging and press efforts, leading to dramatically increased positive media coverage (moved to #1 from #5 among 6 vendors in competitive tracking of media hits by unique outlet) and a 68% increase in press release-related web traffic Worked with industry analyst community to define market size and market segments, resulting in BelAir consistently being positioned at the #2 position in market share Worked with CFO and CEO to help close 2 rounds of funding $21M in October 2006 and $17M in December 2007 Revamped market segmentation focus, resulting in re-allocation of marketing budget to largest addressable and identifiable segments  Developed and implemented product release process that allocates and prioritizes engineering and development resources based on business case analysis, resulting in company’s first 18-month product roadmap Developed and implemented a competitive Value Added Reseller (VAR) program resulting in improved channel sales, pipeline and product gross margins From March 2006 to December 2007 (1 year 10 months) Chief Marketing Officer @ 3Com Responsible for all aspects of marketing including branding and advertising, demand generation programs, events, trade shows, web site, public relations, industry analyst relations, market research and business intelligence, product marketing, and field marketing organizations in North America, EMEA, Asia Pacific and Latin America. Manage a 130-person marketing organization with an annual budget of nearly $100M. Accomplishments include: Conducted substantial primary market research designed to facilitate the re-positioning of 3Com in the enterprise networking space Launched a re-branding campaign in October of 2005 that: 1) increased brand preference by 42%; increased top-of-mind brand awareness by 700%, while competitors remained flat or decreased; and 3) moved 3Com from #3 to #2 position in networking vendors brand consideration/likelihood to purchase Completely re-vamped demand generation activities with highly-focused VoIP and security-led programs, resulting in extraordinarily well-qualified appointments with IT executives in North America Consolidated PR agencies from 18 to 4, resulting in consistent global messaging, increased positive business and trade press coverage and a 20% reduction in cost Implemented new global partner program, new integrated partner “marketing store”, consistent global promotions and market development fund (MDF) processes that significantly improved MDF ROI Rebuilt business intelligence capability and materially upgraded marketing operations function which resulted in streamlined processes and improved tracking of results Completed design of new “go to market” plan that directed selling efforts in target verticals in the enterprise space  Implemented 32% reduction in global marketing budget, while revenue grew sequentially every quarter From December 2004 to March 2006 (1 year 4 months) Chief Marketing and Sales Officer @ Genuity/Level 3 Global Vice President, Marketing for Level (3) Communications (February 2003 – July 2003) Joined Level (3) after it acquired Genuity in February 2003. Senior Vice President, Chief Marketing and Sales Officer for Genuity (July 1999 – February 2003)Responsible for all aspects of marketing, including product marketing/management, advertising/branding, marketing communications, line of business management, corporate strategy/positioning and “Wall Street” relationships. One of six Section 16 Officers and member of Executive Committee, Genuity’s executive decision-making body. Accomplishments include: Approval by our Board of Directors for a five-year product/service roadmaps and market share targets for Genuity’s key segments. Implementation of adverting and branding efforts, including print/television advertising and sponsorship of a PGA golf event, that resulted in achievement of objectives for brand awareness and sales orders. Assumption of day-to-day management of all of Genuity’s U.S. lines of business (approximately $1.1 billion of revenue in 2001), including P&L responsibility. Exceeded margin objectives every quarter. Development of the five-year business plan that served as the basis of Genuity’s IPO documents including the “red herring” and capital structure. This plan was approved by GTE and Bell Atlantic’s Board of Directors.  Creation of the IPO “road show” presentation; subsequently participated in Genuity’s “road show”, resulting in the one of the largest Internet IPOs ever -- $1.9 billion raised Increased sales by 97% in first full quarter of sales management (Q2 2002), despite implementing a 40% reduction in quota-carrying reps in April 2002 Doubled sales from the largest reseller (Verizon) despite downsizing channel staff by 50% Improved sales team morale and performance as indicated by voluntary turnover reduction from 8-10 employees per month in Q1 2002 to 1 person in June and 0 in July and August From July 1999 to August 2003 (4 years 2 months)

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In a nutshell

James Freeze's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

4 year(s), 9 month(s)

James Freeze's Willingness to Change Jobs



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