Jacklyn Deans's Email Addresses & Phone Numbers

eCommerce Consultant / Shopify & Amazon Expert / Conversion Specialist @ Flash + Color Flash + Color specializes in helping eCommerce brands increase sales and grow their online business through conversion rate optimization and eCommerce strategy. I have driven the transformation of companies such as:Tommy John - Audited site and prepared site for migration to Shopify Plus....

eCommerce Consultant / Shopify & Amazon Expert / Conversion Specialist @ Flash + Color Flash + Color specializes in helping eCommerce brands increase sales and grow their online business through conversion rate optimization and eCommerce strategy. I have driven the transformation of companies such as:Tommy John - Audited site and prepared site for migration to Shopify Plus. Interviewed 7 departments and C-suite executives about goals and challenges for the site and business. Researched & provided well-received solutions to complex problems for each department, including Sales, Merchandising, Development, Marketing, Shipping, Business Intelligence, and Customer Service.Dashing Diva - Managed a successful eCommerce business initiative for this International Nail Care Brand. Established and managed brand reintroduction for Direct to Consumer online business; Produced high AOV sales within 1st hour of site launch without advertising; Brand experienced 30 % day over day growth in global traffic & 400% month over month growth in sales.Renee Redesigns - Catapulted 3 of brands products from page 5 to page 1 on Amazon for desired search terms; Advanced the brand past larger companies such as Kate Spade & Kate Aspen; Increased Amazon conversion rates from 4.97% to 11.03% during a non-holiday season; Increased prices by 14.29% for greater profitability; 15X increase in unit sales with little or no advertising. Los Angeles, California, United StateseCommerce Manager / Project Management / B2C Expert / SEM & SEO @ Undies.com Undies.com is an intimate apparel brand producing high quality, comfortable, bras & underwear at affordable prices.As the brand's eCommerce Manager, I performed a complete overhaul of their online marketing process. While reporting directly to the President of the organization, I trained the executive team on eCommerce best practices and helped develop a strategy that could be effectively implemented to increase traffic, customer engagement and drive more sales.Areas of focus included PPC, SEO, SEM, email marketing, and social media marketing. In addition, I was the primary liaison between the organization and its developers and agencies.After a comprehensive analysis of the organization's data and performance, I recommended strategic and tactical changes to accelerate business profitability. With effective UX design and implementation of development best practices, Undies.com achieved a 30% increase in average order value.I also successfully transitioned the company from a B2B-only manufacturer to a B2C and B2B manufacturer. A sampling of my accomplishments/responsibilities in this position:- Planned and executed website changes and primary functionality improvements on the Magento Enterprise Platform.- Key contributor to marketing campaigns that increased traffic, sales, and customer engagement; including PPC, SEO, SEM, email marketing, and social media marketing.- Lowered bounce rate 96.02% through UX design and development best practices.- Reviewed and negotiated contracts from external agencies to ensure the desired budget and scope of work needs were met. - Managed, and reviewed the efforts of SEM & SEO agencies, ensuring work was on-brand & exceeded industry averages. From 2015 to 2015 (less than a year) Greater New York City AreaMarketing & Alumni Coordinator / Trainer / Public Speaker / Sales @ Workshop in Business Opportunities (WIBO) WIBO is non-profit organization helping budding entrepreneurs and small business owners in under-served communities build growing profitable businesses.In this position, I marketed the organization's seminars, events, clinics, training, and the 16-week workshop to potential participants through the use of live presentations, social media marketing, email marketing, and traditional marketing techniques. I created and executed Facebook and Twitter updates to build the organization's presence in the online community and to aid in the organization s expansion.I conducted market research to make informed decisions for Social Media, SEO, and Email marketing campaigns. I planned and measured online marketing success through the use of Google Analytics and email metrics tracking. Through strategic relationship building, I created and maintained partnerships with community organizations and institutions to build awareness and aid in expansion. A sampling of my accomplishments/responsibilities in this position:- Performed full event planning duties for over 40 events, including but not limited to, finding/booking venues, vetting and recruiting high-quality volunteers and speakers, managing event registration/check-in and informing guests of upcoming events.- Managed, facilitated, & organized the following seminars: "Social Media and Your Business", "Growing Your Business with a Website"," Customer Care and Your Bottom Line" and "A Business of your Own, Is it for You?" - Increased web traffic to the organization's site by 13% through the integration of online event registration and organic SEO.- Managed and trained over 5 interns over a 10-month period. From February 2010 to December 2010 (11 months) Greater New York City AreaeBay Seller / Online eCommerce Sales @ Young Fashionista I founded Young Fashionista, an eBay-based fashion retail company selling clothing and accessories worldwide, in 2002. Over the course of 12 years, we sold over 4,000 items and have maintained a 99.2% customer satisfaction rating. My success in this endeavor came from identifying consumer needs through extensive market/data analysis on demographics, cultures, and analytics.I stayed front and center within the business, performing full ad listing and managerial duties including photographing items, retouching photos, writing ad copy, building HTML templates, developing payment & shipping policies, managing sales, and advertising budgets, monitoring listings, shipping items and corresponding with customers. A sampling of my accomplishments/responsibilities in this position:- Identified popular and high margin items for sale on eBay through research and data analytics, resulting in 66% gross profit margin and 77.5% conversion rate on total items sold.- Researched and identified international and domestic vendors for E-Commerce fashion retail company resulting in long-lasting relationships with 9 Chinese vendors and 17 US vendors between New York and Los Angeles.- Automated listings by designing and building HTML templates saving 10 hours/week and $27K/year. From 2002 to December 2014 (12 years) Greater Philadelphia AreaMembership Marketing Assistant/Intern | Web Marketing | Market Analysis | Events | CRM @ The Commonwealth Institute Nonprofit mentoring organization for women business owners and senior executives with over $250,000 in business revenues. In this role, I performed full administrative duties for both the Executive Director and Membership Marketing Director of nonprofit mentoring organization. My duties included managing contacts through CRM system, answering multi line phones, accurately building and maintaining spreadsheets, monitoring accounts receivables and managing Outlook calendar & email accountsAdditionally, I acted as an events coordinator and hostess at over 45 weekend and evening events with 30–1,500 attendees. I also identified, researched, and mailed marketing collateral to over 60 prospective members for nonprofit mentoring organization resulting in a 30% sign up rate. From 2004 to 2004 (less than a year) Boston, MALead Sales Associate/Intern Manager | Customer-Facing | Team Leader | Business Analysis @ Restoration Hardware Restoration Hardware is a leading retailer of luxury furnishings and lifestyle goods. In this role, I managed over 45 sales associates over 6 month period. I motivated and developed associates by providing consistent feedback, product training, and sales and service techniques.Additionally, I informed customers about features, benefits, and quality of products or services to ensure sale. I also ensured proper sales floor coverage of 16,000 square foot, two story store to ensure high level customer service and low shrinkage. From 2003 to 2003 (less than a year) Boston, MAAdvertising Manager | Advertising/Marketing Leader | Market Analysis | Customer-Facing @ Deans Overseas Shipping Deans Overseas Shipping is a leading NY-based freight forwarder to Jamaica and the Caribbean with over 1.6 million in annual sales.In this role, I analyzed demographic trends to make decisions on advertising and distribution of promotional goods resulting in a $48,016 increase in revenue in 11 months. I also performed full customer service duties including, answering high volume phones, taking customer orders via telephone and in-person, completing bill-of-ladings, resolving customer issues/complaints, and acting as a liaison between the Customer Service Department, Shipping Department, and Pickup/Delivery Department. From 1997 to 2001 (4 years) Greater New York City AreaHead of eCommerce / Amazon FBA Specialist @ Abode Bliss Abode Bliss is an online retail company selling toiletries and home goods worldwide.I developed, launched, and stayed front and center in the business performing directive duties including creating creative briefs, developing integrative marketing plans, managing freelance copywriters & graphic designers, developing store policies, optimizing site for Google search, creating and distributing blog content, managing PPC and social advertising campaigns, fulfilling orders, and corresponding with customers. A sampling of my accomplishments/responsibilities in this position:- Built clean, responsive Shopify website within 2 weeks through theme modification and custom CSS development.- Identified, managed, and directed an international team of freelancers for logo design, copywriting, and photo retouching needs.- Drove high converting traffic to site via Google Adwords campaign, achieving an average ad position of 1.4 with a 6.13% CTR.- Increased site traffic by 37% through content creation and low-cost Pinterest syndication.- Achieved 2.67% conversion rate across all devices through proper UX design and optimized landing pages.- Maximized Amazon sales through data analysis, competitor analysis, product sourcing, and product ads.- Consistently won Buy Box through strategic pricing, inventory management, and FBA participation. From 2013 to 2017 (4 years) Greater New York City AreaDiscussion Leader & Small Business Trainer / Empowering Teacher / Public Speaking @ Workshop in Business Opportunities (WIBO) WIBO is a non-profit organization helping budding entrepreneurs and small business owners in under-served communities build growing profitable businesses. A sampling of my accomplishments/responsibilities in this position: - I taught "Market Research," "The Marketing Message," and the "Marketing Campaign" chapter lessons for WIBO's Award-Winning 16-week workshop "How to Build a Growing Profitable Business." - Instructed over 400 budding business owners on entrepreneurship and marketing strategies, techniques, and guidelines.- Awarded for Outstanding Service due to high evaluation scores from participants. From December 2010 to 2015 (5 years) Greater New York City Area