Strategic communications executive with in-depth experience leading brands in consumer-driven and business-to-business categories. A proven ability in a variety of business categories, guiding multi-disciplined professional teams, successfully executing cohesive communications campaigns to drive results, and building productive relationships with a wide range of clients, partners, team members, analysts, and the media. Experienced on both the agency and client-side and with both billion dollar corporations and pre-IPO start-ups.

Vice President Corporate Communications @ Run the corporate communications program for Intuit’s 2 billion dollar small business division, the largest business unit within Intuit. Drive all aspects of the overall product public relations program for its QuickBooks and related products and online services (4 million users). Responsible for positioning, PR strategies, message development, influencer programs, social media, head-to-head and third party research and execution of offensive PR programs. Winner of two PRSA Silver Anvil Awards for the best business-to-business and business-to-consumer campaign of the year in 2006 and 2007. One of four founding members of Intuit’s Women’s Network, the first diversity network at Intuit than spawned the development of a Diversity Council at the company and 5+ networks to follow. From June 2002 to Present (13 years 7 months) Director Coporate Communications @ Responsible for managing E.piphany’s corporate communications function, which included product and corporate public relations, employee communications, customer marketing and field sales support. Managed team of 6 corporate communications professionals and external public relations firm. Joined in pre-IPO stage to launch company into the marketplace. Propelled an unknown start-up to become a leader in the CRM space among multi-billion dollar players, including Siebel, Oracle, SAP and Peoplesoft. Developed positioning campaign centered on the importance of analytic technology in the CRM mix, subsequently driving a trend in the CRM market. Built and directly managed worldwide public relations effort in North America, Asia Pacific, EMEA, Japan and Latin America. Conducted formal review and hire of PR firms worldwide. From June 1998 to May 2002 (4 years) Account Supervisor @ Started in the company’s Boston headquarters as an Assistant Account Executive and rose to become an Account Supervisor managing a bi-coastal team of ten employees. Selected to relocate to Palo Alto, Calif. office in September 1996. Also chosen to perform business development assignment in January 1997, resulting in more than six million dollars of new agency revenue within four months. Served as the leading West Coast Account Supervisor on behalf of Sybase, Inc. and J. D. Edwards, providing strategic counsel for and overall management of worldwide corporate and product public relations programs. From May 1994 to January 1999 (4 years 9 months) PR Manager @ Solely managed global product, corporate and analyst relations programs, reporting directly to the senior vice president of worldwide marketing.Directed both international and domestic public relations agencies, including program development, management of account teams and allocation of budget and resources. Worked closely with executive management and CEO to reposition the company in the marketplace and build a product category around new technology.Built credibility for TriStrata though extensive and consistent liaison with analyst community. Drove momentum of public relations programs, working closely with various functions of the organization, including sales, partner marketing and product development. Ongoing interaction with the board of directors. From 1998 to 1999 (1 year)

BS @ Providence College Heather McLellan is skilled in: Corporate Communications, Integrated Marketing, Strategic Communications, CRM, Internal Communications, Program Management, Strategy, Cross-functional Team Leadership, Leadership, Start-ups, Public Relations, Product Marketing, Change Management, Business Development, SaaS, Marketing Strategy, Management