Chris Curtin is the Chief Brand & Innovation Marketing Officer at Visa, where he is responsible for shaping VISA’s marketing strategy to drive the commercialization of digital payment products and platforms with issuers, merchants, global mobile network operators, and new channels.
Chris is a member of the DMG World Media Board of Governors, the Market Advisory Board for Bloomberg Businessweek, and the board of directors for the Association of National Advertisers and Georgetown Technology Alliance. He is also co-chair of the Digital Collective, which provides a peer forum for heads of digital marketing.
Global Head of New Platform Marketing Transformation and Chief Digital Officer @ Shape and lead Visa's approach to marketing emerging products across all marketing channels including digital, social, traditional advertising, sales support and point-of-purchase or point-of-decision marketing communications.
Drive innovative marketing techniques in the digital space, and build Visa’s Digital Center of Excellence, which includes strategy and consulting, partnership and platform management, digital marketing innovation, education and capabilities-building. From November 2013 to Present (2 years 2 months) Senior Vice President, Marketing Strategy, Innovation, and Operations @ Led HP's center of expertise for developing and executing HP marketing strategy, customer engagement, multi-purpose innovation, and acceleration of brand presence through emerging digital media, including the web, mobile, and social. Served as a key adviser to HP executive management in influencing the strategic marketing roadmap. From April 2012 to October 2013 (1 year 7 months) Vice President, Digital Strategy, Corporate Marketing @ Responsible for establishing and driving global business strategy for the HP brand in existing digital channels -- such as web sites, social networks, blogs -- as well as new online channels as they emerge. Received CEO recognition during 2011 senior leader meeting for extraordinary contributions to HP. From August 2008 to March 2012 (3 years 8 months) Vice President, Global Media & Technology @ Responsible for the global media buying and planning for all the destination businesses of Disney. Served on an Executive Management Committee that determines all advertising for Disney’s Destinations worldwide, including its investments in Hong Kong, Tokyo and Paris. From June 2007 to August 2008 (1 year 3 months) Vice President, Global New Media @ Directed Disney’s marketing initiatives through new media and digital distribution channels, such as advanced television, mobile and wireless, and the Internet. Key accomplishments: Disney Travel on Demand, Disney Parks YouTube channel, Google Earth partnership, success of “Year of a Million Dreams” online campaign. Presented the digital vision for Disney theme parks and destinations at 2005 top management meeting. From 2005 to 2007 (2 years) General Manager and Vice President @ Designed and oversaw a 5-year strategic plan for the Muppets that included a roll-out of original entertainment, revitalized consumer product and home video lines of business, and an international expansion of the franchise. Organized and participated in three “Disney Dimension” programs (2002-2005). These are 10-day programs for the top 25 up-and-coming executives. From 2003 to 2005 (2 years) Corporate Synergy and Special Projects @ Member of a senior-level working group that coordinated Disney's marketing and cross-divisional priorities and oversaw all cross-divisional marketing campaigns on behalf of Disney. Special advisor to Michael Eisner (then CEO and chairman, the Walt Disney Company). From 2000 to 2003 (3 years) Director of Government Relations @ Represented Disney’s interests in the merger of America Online and Time Warner before the Federal Trade Commission, Federal Communications Commission and the U.S. Congress. From 1995 to 2000 (5 years) Associate @ Worked in the crisis communications firm on behalf of a variety of clients, including Exxon and Tyson Foods, to address specific public relation needs. From 1995 to 1996 (1 year)
Juris Doctor, Law Degree @ Georgetown University Law Center From 1997 to 2001 Bachelor of Arts, Political Science @ Denison University From 1990 to 1994 Chris Curtin is skilled in: Digital Marketing, Social Media, Mobile Marketing, Marketing Strategy, Strategic Communications, Digital Strategy, Entertainment, Mobile Devices, Television, Social Networking, Management, Strategic Partnerships, E-business, Digital Media, Advertising, Marketing, New Media, Strategy, Leadership