International Commercial Associate Director- Pipeline
Old Warden, England, United Kingdom
Marketing Manager- Pipeline
February 2015 to Present
Senior Brand Manager- Oncology
June 2014 to Present
Senior Brand Manager Pipeline (Asthma and Oncology)
July 2013 to May 2014
Senior Brand Manager (Cardiovascular and Diabetes)
August 2011 to July 2013
Brand Manager (Transplantation and Cystic Fibrosis)
October 2008 to July 2011
Associate Brand Manger (Transplantation)
July 2007 to September 2008
Hospital Sales Specialist (Transplantation)
June 2004 to July 2007
Medical Information Specialist
May 2003 to May 2004
University of Southampton
October 2000 to April 2003
Everton Football Club
1991 to 1993
Liverpool, United Kingdom
What company does Glenn Renforth work for?
Glenn Renforth works for Roche
What is Glenn Renforth's role at Roche?
Glenn Renforth is Marketing Manager- Pipeline
What industry does Glenn Renforth work in?
Glenn Renforth works in the Pharmaceuticals industry.
Marketing Manager- Pipeline @ From February 2015 to Present (11 months) Senior Brand Manager- Oncology @ Accountable for devising brand strategy and tactical implementation, overseeing the definition, ownership and delivery of all components of the marketing mix to time, quality and budget across functions.Development of tailored value propositions to defined customer segments; Leverage innovative channels and digital initiatives to optimise resource utilisation/ROI; Coach and mentor brand and associate brand managers; Matrix Management of cross-functional colleagues. From June 2014 to Present (1 year 7 months) Senior Brand Manager Pipeline (Asthma and Oncology) @ Marketing lead on the Pipeline Integrated Franchise team. Accountable for overall marketing strategy as well as leading the commercialization planning process for pipeline products within oncology and asthma on behalf of the UK as well as representing the UK in Region Europe and on International Business Teams. Matrix management of cross functional stakeholders to ensure delivery of UK business case evaluations and other key deliverables to Global Product Teams. Mentor and coach other marketing colleagues. From July 2013 to May 2014 (11 months) Senior Brand Manager (Cardiovascular and Diabetes) @ Lead pre-launch strategy for cardiovascular / diabetes molecule.Represent the UK in Region Europe and on International Business Teams. Involved with Global projects around brand naming and development of disease state platforms. From August 2011 to July 2013 (2 years) Brand Manager (Transplantation and Cystic Fibrosis) @ I managed the Transplantation and Cystic Fibrosis Roche brands brands, which includes leading the strategic brand planning process to produce strategic plans that are robust, challenging and focused on key brand drivers to ensure maximum return. In addition, I was also responsible for the development and implementation of key tactical initiatives to drive sales growth in line with brand strategy. I used my commercial acumen to ensure optimal brand supply management, set / monitor and respond to brand KPI’s, in addition to using customer / market insights to identify additional commercial opportunities for growth.Represented the UK on International Business Teams. From October 2008 to July 2011 (2 years 10 months) Associate Brand Manger (Transplantation) @ I managed all aspects of the transplantation portfolio, including the development and execution of new marketing campaigns. In addition I contributed to the delivery of the Transplantation strategic brand plan. From July 2007 to September 2008 (1 year 3 months) Hospital Sales Specialist (Transplantation) @ My role was to cover the North Thames and East Anglia territory to maximise sales in line with the marketing strategy, ABPI code of practice and within budget. I worked closely within a multi disciplinary team including colleagues from commercial, marketing and medical affairs to maximise potential business opportunities. Key Achievements • Increased sales by over £1.0 million on highest value territory • Awarded specialist business unit hospital representative of the year in January 2007 • Member of the Platinum Club in 2007 for accomplishment in hospital sales From June 2004 to July 2007 (3 years 2 months) Medical Information Specialist @ I provided specialised medical information support to internal and external customers on the Roche portfolio From May 2003 to May 2004 (1 year 1 month) Research Associate @ My PhD was to identify genes that cause a congenital heart defects (Hypoplastic Left Heart Syndrome) I am currently listed as an author in 5 peer reviewed publications in scientific journals and have also co-written a book chapter. From October 2000 to April 2003 (2 years 7 months) YTS Footballer @ I was a youth trainee at Everton Football Club but did not make the grade as a professional footballer From 1991 to 1993 (2 years) Liverpool, United KingdomPhD, Human Genetics @ University of Southampton From 2000 to 2003 BSc Hons, Physiology @ Sunderland From 1994 to 1997 Glenn Renforth is skilled in: Pharmaceutical Sales, Pharmaceutical Industry, Diabetes, Cardiology, Hospital Sales, KOL development, Product Launch, Transplant, Cystic Fibrosis, Virology, Marketing Strategy, Nephrology, Endocrinology, Market Access, Infectious Diseases, Pharmaceutics
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 10 month(s)
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