Summary of Qualifications Results driven C Level Leader with a distinguished career building organizations, developing management teams and significantly improving operational performance. Proven ability in managing the financial risks of the business and in providing financial planning and record-keeping, as well as financial reporting to senior management. Highly skilled in managing the efforts and activities of people, capital, and resources to reduce costs, improve productivity, and enhance operating efficiencies. 15+ years of experience managing financial and operational functions of various companies and dotcoms. Demonstrated exceptional leadership abilities with the capacity to build, train and mentor highly productive financial and operational teams. Change agent with outstanding strategic vision, leadership, communication and organizational skills, which have proven to be critical assets in developing a positive work environment, managing people, and exceeding company goals. Possesses a unique blend of expertise in technical knowledge, growth strategy development, strategic business planning, coordinating operations and establishing/leveraging existing partnerships.

Founding Partner @ Xcelerate Financial is more than just an Accounting Firm. Not only are we a full service accounting firm but we also serve as a Chief Financial Officer (CFO) partner to your Company. We provide a monthly Executive Summary on areas we would focus on for your business. We provide the following services: - Accounting Services: Bookkeeping, Month-End Close, Payroll, Payroll Taxes, etc. - Start-Up Services: Modeling, Projections, Fundraising Decks, Insurance Coverage, etc. - Strategy Services: Revenue Growth, Partnerships, Business Development, etc. - Business Operations: Operational Controls, Operational Efficiencies, Operational Procedures. etc. - Tax Services: Payroll Taxes, Tax Strategy, Local Taxes, Business Licenses From August 2015 to Present (3 months) Greater Los Angeles AreaCo-Founder & Chief Love Offier @ From June 2015 to Present (5 months) Greater Los Angeles AreaSenior Advisor @ From February 2015 to Present (9 months) Greater Los Angeles AreaAdvisor @ Board of Advisors From September 2012 to Present (3 years 2 months) Greater Los Angeles AreaAdvisor @ Board of Advisor for ThreeDayRule.com From July 2011 to Present (4 years 4 months) Greater Los Angeles AreaChief Financial Officer, Business Development @ From September 2014 to July 2015 (11 months) Greater Los Angeles AreaChief Love Officer & Co-Founder @ • Responsible for the accurate financial reporting of OneGoodLove.com. • Instrumental in the pitch and fundraising efforts for the Company • Oversee the financial, accounting, operations, customer service department, customer acquisition and business development functions. • Integrated ZenDesk for customer service team and customer feedback loop to ensure the online customer experience on OneGoodLove.com exceeded expectation. Established customer satisfaction metrics and reported to the team monthly. • Managed social media efforts and implemented HootSuite to monitor mentions of OneGoodLove.com in a positive or negative manner. Worked across departments to ensure customer feedback was integrated into the customer experience and improvements made. • Signed 43 distribution partnerships with other websites to drive customers to OneGoodLove.com and earn a revenue share for the partner site. • Managed a team of 12 people across many disciplines in the Company. • Managed the operations of the company as it relates to finance, accounting, customer service, marketing and business development. • Responsible for the business development revenue growth for the company since launch. Revenue has grown to over $1MM since joining the team. Created the OneGoodLove branding and user experience with the team to grow it into an international brand and site. From July 2011 to September 2014 (3 years 3 months) Greater Los Angeles AreaChief Financial Officer and Chief Operational Officer @ High-End Interior Design Firm with a Furniture and Fabric Manufacturing Company; Managed and established the new financial reporting process for all of the Michael S Smith Inc. and Michael Smith Personal business entities. Responsible for all Accounting, Business Development, Human Resource, Information Technology and Legal aspects of the Company. Negotiated and launched 7 new licensing deals for rugs, lighting, carpeting, tile, furniture & fabric and home fragrances. In addition, expanded our existing licensing deals to add new product lines and additional revenue. Increased licensing revenue by more than $1MM annually. Directed and lead efforts to increase sales of the Company from $18MM to $37MM in a 4 year time frame. Increased profitability of the Company 300% over the same period by implementing changes to operating procedures and accounting practices. Revamped the employee benefit package including adding vision insurance, long-term disability, life insurance and flex spending plans. In addition, changed the Company's SEP-IRA to a 401k and Profit Sharing Plan. Improved the management and operations of the Fabric & Furniture department which increased profitability 300%. In addition, introduced new product lines to the division which included leather, lighting and wall coverings which contributed to the increased revenue and profitability. Oversaw and managed the creation, design and launch of the www.michaelsmithinc.com Company website. Responsible for creating and managing the new branding identity of the Jasper Fine Furniture and Fabric division as well as the marketing and advertising efforts for the Company. Managed the creation of the second iteration of the website which included a proprietary technology to improve future sales of the Jasper products division. Implemented a new corporate structure for all the Michael Smith entities to improve the tax structure to Company's owner resulting in a tax savings of +30% annually. From July 2005 to June 2011 (6 years) Director, Business Development @ Created the customer acquisition strategy for the three Business Units (.com, AG Mobile and AG Messenger). Acquisition strategies include search engine marketing, partnerships, affiliate programs, online media buys and offline programs. Closed deals which increased revenue 20% in the first year. Built the business development team to manage the day-to-day operations of the customer acquisition strategies. Increased the .com sites traffic by 20% for fiscal 2005 due to deals implemented during tenure. Expanded the search engine efforts to increase both paid and natural search traffic by 50%. From February 2005 to July 2005 (6 months) Greater Los Angeles AreaVice President, Business Development @ Responsible for establishing the strategic direction for customer acquisition, which inlcudes partnerships, online media, affiliate programs and offline opportunities. From April 2004 to March 2005 (1 year) Greater Los Angeles AreaSenior Manager, Business Development @ Completed strategic partnership deals with key prospect targets including CBS (Cupid partnership), Comcast, Blackvoices, BellSouth, AT&T WorldNet, Oxygen, MLB.com, WorldNow Inc., SI.com (Sports Illustrated), FoxSports.com, etc. Partnership agreements have generated in excess of $3.8MM in revenue. Created and developed the business development strategy for the department as well as identifying key targets for each portion of the strategy Strategic Alliances Manager Manage 8 strategic partnerships with CitySearch, TicketMaster, Evite, iVillage, iWON and BET. The goal of each is successful acquisition of customers. Maintain responsibility for each partnership P&L. Lastly, develop and execute on co-branded marketing/promotion efforts. Analyze current partnership performance metrics and responsible to negotiate changes to the agreed to marketing plan. In addition, findings are presented to management to assist in the strategic identification of new partnerships for Match.com. Involved in the business development process with new partnerships to ensure the executions of new contracts are incorporating past learnings from our current partnerships. From December 2001 to April 2004 (2 years 5 months) Senior Auditor & SAP Implementation Finance @ From April 1995 to August 1998 (3 years 5 months) Greater Chicago AreaSenior Auditor @ Created and developed the Audit SWAT (Standard Workpaper Audit Technique) macro that was utilized in the execution of audits. This macro improved the quality of workpapers, improved the efficiency of the audits and reduced the timeframe of audits. Planned and executed internal finance, operational and IT audits for the international and domestic sectors. Audits included cross-sector and international locations. From June 1995 to July 1997 (2 years 2 months) Auditing Senior @ From September 1992 to April 1995 (2 years 8 months) Greater New York City Area

MBA, Marketing & Finance, 5.00 @ The University of Texas at Austin - The Red McCombs School of Business From 1998 to 2000 B.S, Accounting @ The University of Illinois at Urbana From 1988 to 1992 CPA, Accounting @ Certified Public From 1992 to 1992 Frank Mastronuzzi is skilled in: Start-ups, Online Marketing, Email Marketing, Social Media Marketing, Strategic Planning, Marketing Strategy, Social Media, Entrepreneurship, SEM, Competitive Analysis, SEO, Product Development, Fundraising, Business Strategy, E-commerce, Negotiation, Advertising, Social Networking, Contract Negotiation, Mergers, New Business Development, Account Management, Product Marketing, Customer Relations, Business Planning, Online Advertising, Mergers & Acquisitions, B2B, Team Management, Sales, Analysis, Retail, Budgets, Mobile Devices, Small Business, Management, Project Management, Finance, Strategy, Executive Management, Marketing, Customer Service, Operations Management, Strategic Partnerships, Digital Media, Affiliate Marketing, Process Improvement, Business Development, Leadership, Leadership Development