Product Manager @ - Developed and managed the MYTF1 and MYTF1News products (Web, Mobile, Tablets and connected TVs)
- Created plans to boost the audience of programs like Dancing With The Stars, The Voice, MasterChef, Secret Story...
- Set up of a second screen plan for TF1's News programs and special events (Talk with the President, National Day...)
- Conducted an acquisition plan to boost video viewing (Web, Social, Partnerships, Syndication)
- Making of the LCI digital overhaul for the candidature of the channel on free DVB-T From May 2014 to Present (1 year 8 months) Boulogne-Billancourt Area, FranceHead of Mobile Marketing @ - Developed the marketing strategy on connected devices (Mobile, Tablet and connected TV)
- Managed, analysed and promoted 26 mobile applications on 7 different Operating Systems
- Conducted projects for new applications (including iOS, Android, Windows Phone, HTML 5…)
- Created strategic partnerships and set up communication campaigns
- Pivotal role with the CRM, SEO/SEM and social teams as well as the in-house advertising agency From March 2011 to April 2014 (3 years 2 months) Paris Area, FrancePhone Plans Product Manager @ - Responsible for a 9 phone plans portfolio
- Conceived, developed and launched news offers (Marketing and Business Plans)
- Contributed to the development and stakes of the mobile strategy
- Conducted and launched a mobile application deployed in Orange stores
- Created strategic partnerships From April 2010 to February 2011 (11 months) Paris Area, FranceSales person and product demonstrator @ - Sold Orange phone plans in Orange stores and trained new employees
- Presented new products to the press as well as a B2B & B2C population From January 2009 to March 2010 (1 year 3 months) Paris Area, FranceProject Manager Assistant @ - Set up of a communication campaign and new visual identity for the elderly and disabled
- Managed a column on the institutional website and the intranet
- Conducted a benchmark on international operators’ best practices From January 2008 to October 2008 (10 months) Paris Area, FranceMarketing Assistant @ - Coordinated and set up communication and direct marketing campaigns (Mail, Letters, Fax…) to promote conferences and one exhibition
- Managed the conferences and exhibition websites. Was the main contact for the visitors From March 2006 to October 2006 (8 months) Paris Area, France
MSc, Marketing & Management International, 2:1 @ Université Rennes II - Haute-Bretagne From 2007 to 2008 MSc, Management de Projets Internationaux, 2:1 @ Université de Bretagne Occidentale From 2006 to 2007 Fabien Le Brusq is skilled in: Mobile Marketing, Business Planning, Communication, Product Development, Product Management, Project Management, Mobile Applications, Marketing Strategy, Marketing, Strategic Partnerships, Digital Marketing, Marketing digital, Responsable produit, Marketing mobile, Stratégie marketing