Emma LIU
Vice President Marketing APAC at VF Corporation | Huangpu District, Shanghai, China
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Emma Liu serves as the Vice President of Marketing for the Asia-Pacific (APAC) region at VF Corporation, where she plays a pivotal role in driving brand strategy and consumer engagement across diverse markets, including China, Japan, Korea, Southeast Asia, Australia, and New Zealand. With over a decade of experience in consumer marketing, Emma has honed her expertise in brand building and development, leveraging her extensive background in global marketing from her time in Shanghai, Paris, and Guangzhou.
In her current role, Emma leads key initiatives that bridge innovation with commercial impact, focusing on unlocking growth opportunities for both established Fortune 500 companies and dynamic startup incubators. Her strategic vision is complemented by her deep understanding of customer insights, allowing her to craft compelling marketing communications that resonate with diverse consumer segments. Emma's leadership is characterized by her ability to foster collaboration across teams, ensuring that brand marketing efforts are not only innovative but also aligned with VF Corporation's overarching business objectives.
Emma's commitment to excellence in marketing management is evident in her successful execution of high-impact campaigns that elevate brand presence and drive market share. Her proficiency in navigating the complexities of the FMCG landscape, combined with her passion for team leadership, positions her as a key influencer in the APAC marketing arena. As she continues to spearhead transformative projects at VF Corporation, Emma remains dedicated to shaping the future of brand marketing in a rapidly evolving consumer landscape.
Vice President Marketing APAC at VF Corporation in May 2022 to Present
CMO Personal Health, Greater China at Philips in December 2020 to May 2022
Head Of Marketing Greater China WeWork + naked Hub at WeWork in April 2018 to December 2020
CMO naked Hub (merged with WeWork in April 2018) at naked Hub in August 2017 to December 2020
Lead Inventor at ?What If! Innovation in August 2016 to August 2017
Head Of Marketing and Communication at L'Oréal in August 2015 to July 2016
Global Marketing Manager (Paris, France) at L'Oréal in May 2013 to August 2015
Senior Brand Manager at L'Oréal in August 2007 to July 2012
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Zhejiang University, Bachelor, January 2003 to January 2007
Czech Technical University in Prague, Bachelor, January 2005 to January 2006
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Marketing Strategy
Marketing Communications
Product Marketing
Brand Management
Brand Development
Marketing
Business Development
Advertising
Management
Strategic Planning
Project Management
Event Planning
Analysis
Merchandising
FMCG
Customer Insight
Marketing Management
International Marketing
Business Strategy
Market Research
Social Media
Digital Marketing
Start-ups
Sales
Marketing Automation
Performance Based Marketing
Brand Marketing
Online Marketing
Growth Marketing
B2B Marketing Strategy
Team Leadership
Digital Transformation
Leadership
Mergers & Acquisitions (M&A)
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Discover more about VF CorporationWhat is Emma Liu email address?
Email Emma Liu at [email protected] and [email protected]. This email is the most updated Emma Liu's email found in 2026.
What is Emma Liu phone number?
Emma Liu phone number is +86 15601800392 and 16783010065.
How to contact Emma Liu?
To contact Emma Liu send an email to [email protected] or [email protected]. If you want to call Emma Liu try calling on +86 15601800392 and 16783010065.
What company does Emma LIU work for?
Emma LIU works for VF Corporation
What is Emma LIU's role at VF Corporation?
Emma LIU is Vice President Marketing APAC
What industry does Emma LIU work in?
Emma LIU works in the Hospital & Health Care industry.
Emma LIU Email Addresses
Emma LIU Phone Numbers
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