I have a passion for marketing strategy-specifically in demand generation. With an enthusiasm for analytics, technology and a creative background in the arts I am consistently learning new tactics, strategies and perspectives. With extensive experience in sales ranging from retail management to corporate sales coordination I understand the calibration needed between the sales and marketing departments for
I have a passion for marketing strategy-specifically in demand generation. With an enthusiasm for analytics, technology and a creative background in the arts I am consistently learning new tactics, strategies and perspectives. With extensive experience in sales ranging from retail management to corporate sales coordination I understand the calibration needed between the sales and marketing departments for optimal success. This includes extensive knowledge in CRM and marketing automation integration, design and optimization strategies as well as automated email nurture and lead scoring strategies. With experience in implementing these processes and systems from the ground up, I have a builders mentality when developing demand gen strategy.
Demand Generation Consultant at Google @ Strategize and manage the Android/Chrome for Work integrated demand generating campaigns, analytics and processes. This includes but is not limited to web, email, ppc and social campaigns. Work encompasses the management and use of the Chrome/Android for work Marketo and SFDC instance in addition to oversight of Google Analytics and social platforms. From May 2015 to Present (8 months) Digital Marketing Specialist @ Responsible for optimization of web redesign, social media strategy, PPC/SEM advertising and full campaign traceability/design/reporting (using Google Analytics, Autopilot reporting, Google Adwords, Moz, SpyFu, etc). In charge of implementing and managing the company's marketing automation system (Experience with Hubspot, Salesfusion, Autopilot & Marketo). Including but not limited to Salesforce field mapping/integration, design of intricate email nurture automations, design/management of lead scoring system, timely communication/transfer of MQLs to Sales and more. From September 2014 to May 2015 (9 months) Digital Marketing Specialist @ Accountable for the Search Engine Optimization of the new company website. This includes the keyword optimization, link approach, over all strategy and SEO/SEM integration. Responsible for copyediting, managing, organizing and coordinating all marketing assets in addition to tracking and analyzing all digital traffic. From June 2014 to September 2014 (4 months) Marketing Intern @ My responsibilities include blog writing, social media writing and content editing using various platforms including Dreamweaver and Wordpress. Considerable time is also spent on industry research, campaign strategy, and marketing operations. I have received an introduction into SEO, Google Analytics, and keyword strategy with mild application. From February 2014 to May 2014 (4 months) Sales Coordinator @ Responsible for quotations, bids, proposals, and coordination with engineering in regards to such. Act as RMA customer interface. Serve as all internal sales support to national and international sales team. Process and coordinate trade show organization, payment and collateral. Create Powerpoints, organize and Host Company meetings. From December 2012 to March 2013 (4 months) Sales Operations Assistant @ Assist / Organize special projects including conferences, and events. Administered Salesforce.com for the sales team and management. Research and follow through sales leads to corresponding sales individuals. Put in new sales processes and plans of action with team. From June 2012 to December 2012 (7 months)
California State University-East Bay From 2010 to 2014 California State University-Fullerton From 2010 to 2012 Emily Highstreet is skilled in: Social Media Marketing, Marketing, Microsoft Office, PowerPoint, Microsoft Excel, Customer Service, Social Media, CRM, SEO, Microsoft Word, Salesforce.com, Sales Operations, Marketing Strategy, Lead Generation, Proposal Writing
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