Results-oriented and innovative communications executive with extensive global experience in leading professional services organizations. My career-long focus has been strategic communications in the context of issues management (including change communications). I'm all about content. In a world where "content is king," now more than ever, organizations need solid content strategies to engage target audiences, utilizing a variety
Results-oriented and innovative communications executive with extensive global experience in leading professional services organizations. My career-long focus has been strategic communications in the context of issues management (including change communications). I'm all about content. In a world where "content is king," now more than ever, organizations need solid content strategies to engage target audiences, utilizing a variety of traditional and digital media across a range of channels.
I help firms optimize their content ROI.
I am highly experienced: navigating complex global/matrix organizations; providing counsel to and working collaboratively with senior management, business/practice leaders and staff at all levels; thinking strategically and creatively; analyzing issues and communicating complex subjects in an understandable and compelling way; developing results-oriented plans to achieve business objectives; and managing the internal and external resources to implement these plans and achieve desired results on time and on budget.
I am a "big picture guy" as well as a "roll up the sleeves" type, both a strategist and a project manager, organized, detail-oriented, energetic, entrepreneurial, and resolutely focused on achieving excellence and exceeding expectations.
Areas of deep expertise include: issues/reputation management; strategic communications (internal and external); branding/positioning/differentiation; development and implementation of content strategies; thought leadership development and deployment; crisis communications; change communications; litigation PR; executive communications; website and intranet development; media relations; strategic use of social media; SEO; client feedback programs; event planning & execution; strategic partnerships; research and measurement; budget planning/management.
Content Lead, North America Insurance Marketing & Communications (Contractor) @ As a senior-level contractor, manage content development and deployment (“Latest Thinking”) for regional industry practice within a firm which is expressly “Content Led. Issues Based. Digitally Enabled.” Working with the North America Marketing Director and practice leaders, plan and develop strategic messaging for business units; manage content pipeline and editorial processes from conceptualization to finished product; leverage and deploy content across internal and external channels, including Accenture.com as well as traditional and social media channels. From February 2014 to Present (1 year 11 months) Greater Chicago AreaDirector, Strategic Communications @ Fishman Marketing, Inc. is a long-established, highly regarded, award-winning professional services marketing and branding firm with particular expertise serving the legal profession. Fishman Marketing provides strategic solutions for clients ranging from mid-sized firms to 10,000-lawyer global networks, as well as billion-dollar legal industry companies.
Provided strategic communications counsel, including crisis counsel, to clients throughout the US, and globally. Used communication tools to raise marketplace awareness of services offered, either establishing awareness or closing the "perception gap" between real vs. aspirational awareness; positioned clients in alignment with defined business objectives; and established or enhanced dialogues with clients/prospective clients around ideas and insights to help them solve their most complex business/legal issues. Achieved significant media relations results for clients in targeted local and national business and industry publications. Helped clients favorably position themselves in influential surveys and rankings. From April 2011 to February 2014 (2 years 11 months) Greater Chicago AreaPrincipal @ Marketing communications consultant to organizations including law firms; a major mid-tier global accounting, tax & consulting firm; a global business technology solutions provider; and several divisions of a leading global information services and publishing company. Conceptualized and managed change communications for companies in scenarios including: bankruptcy and reorganization; mergers & acquisitions; rollout of enterprise-wide IT systems; IPOs; workforce reductions; rollout of a new global sales/business development process. Assisted private equity firm in managing communications around acquisition of $1B+ portfolio of telecoms companies. From January 2009 to February 2014 (5 years 2 months) Greater Chicago AreaDirector of Global Communications @ Managed Communications/PR (internal, external, crisis comms, executive comms, website, intranet), Marketing Communications (collateral/thought leadership development, print and online), and Events teams for one of the leading global law firms, with approximately 1,800 lawyers in 21 offices. Managed outside PR agencies. Managed relationships with and submission entries for key third-party rankings books, including Chambers and Legal 500. Recruited, trained and managed global PR team that included several in-house staff members and several outside agencies. From January 2007 to July 2008 (1 year 7 months) Marketing Director @ Supervised staff of five practice group marketing managers, as well as one competitive intelligence professional; served as primary Marketing liaison to firm’s Real Estate Department and ten specialized practice groups, comprising approximately a quarter of the lawyers in this 500-lawyer, 11-office national law firm. From January 2006 to January 2007 (1 year 1 month) Chief Marketing Officer @ Managed 14-member Client Relations Department, with annual budget of $3.5M, of national AmLaw 100 law firm (at the time, approximately 450 lawyers in 9 offices coast-to-coast). Responsible for all marketing, internal and external communications and business development activities of the firm. Responsible for transforming the marketing function from a tactical to a strategic orientation, from ad hoc to disciplined in its approach, to achieve business development results. As part of program to evaluate and enhance client relationships, initiated firm’s first organized Client Satisfaction and Legal Needs interview initiative. From November 2002 to August 2005 (2 years 10 months) Senior Marketing Manager, (Global) Strategy service line @ Served as Managing Editor of Accenture’s monthly internal strategy journal, responsible for all phases of editorial development as well as production, distribution, and marketing; oversaw development of “Special Editions” for external use; led re-branding initiatives as company changed its name in unprecedented timeframe; winner of 2001 Kenneth R. Ernst Award for Thought Leadership and Innovation (annual award recognizing excellence in strategy thought leadership); New Media Team Lead for World Economic Forum (WEF) section of Accenture.com. Promoted to Business Development Director, Accenture Institute for Strategic Change. Initiated "Innovation Workshop" series (still ongoing in 2011) to engage clients in dialogue around Institute research and strategic implications for them or their industries. Commenced long-term Accenture relationship with Dr. Jeff Cole, Director of the USC Annenberg School Center for the Digital Future and founder of the World Internet Project, a long-term longitudinal study of the effects of computer and Internet technology on all aspects of society, conducted in more than 20 countries since 2004. From September 1999 to August 2002 (3 years) Director and Communications Team Leader @ Joined Price Waterhouse as Regional Director, Communications and Public Relations; managed internal and external communications initiatives among 30 Midwest offices. Promoted to Communications Director, U.S. Change Integration® practice; managed internal and external communications; managed relationships with advertising and PR agencies; developed comprehensive approach to thought leadership. Promoted to Communications Team Leader, Global Core Competency (GCC) group; conceptualized and managed internal communications programs to increase awareness among global Consultants of GCC products and services. Served as Project Manager for PwC's highest-visibility global thought leadership initiative, the PwC-World Economic Forum Global CEO Survey. Worked closely with various teams of senior management and practice leaders, country senior partners and marketing staff worldwide, as well as with WEF leaders, PwC’s Survey Research Center, and a global market research contractor. From April 1994 to August 1999 (5 years 5 months) Account Supervisor @ Conceptualized public relations strategies and managed activities for clients including Arthur Andersen; Graduate School of Business at the University of Chicago; Mayer Brown & Platt LLP; Foley & Lardner; Sheppard Mullin Richter & Hampton; McCutcheon Doyle Brown & Enersen. From May 1990 to April 1994 (4 years) Account Supervisor @ With Professional Services Practice Lead, built national (US) book of business representing large law firms, and their clients in need of change communications. Conceptualized public relations strategies and managed activities for clients including Lord Bissell & Brook; McDermott Will & Emery; Baker & Hostetler; Cozen O'Connor; Fish & Neave; McGuire Woods; Johnson & Gibbs. Represented Schwinn Bicycle Co. as it went through Ch. 11 bankruptcy and reorganization; managed investor relations for client Manpower, Inc. From April 1987 to April 1990 (3 years 1 month) Consumer/Legal Affairs Reporter at WISN-TV (ABC), Milwaukee @ Wrote and produced consumer and legal reports for daily, continuing series entitled, “In Your Defense.” Prepared numerous multi-part series with extended running times for sweeps. Frequently appeared on weekly news review program. Represented station at public functions. From 1985 to 1987 (2 years)
JD, Law @ Loyola University Chicago School of LawJBA, Journalism @ University of Wisconsin-Madison Doug Kramer is skilled in: Strategic Communications, Issues Management, Content Development, Media Relations, Social Media Marketing, Crisis Communications, Internal Communications, Executive Communications, Strategic Partnerships, Brand Communication, Corporate Positioning, Litigation PR, Website Development, Intranet Strategy, SEO
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