Strategic Advisor @ Nike Adventure Club (Previously Easykicks with Nike)
Advisory Board Member @ Retail East Summit
Current strengths: Creative and passionate product and operations leader with more than 15 years of online strategy and operational experience creating products that customers love and that fuel the business. Led and managed diverse team of product managers and user experience teams with revenue and cost directed responsibilities. Managed product strategy and implementation for small and large-scale
Current strengths: Creative and passionate product and operations leader with more than 15 years of online strategy and operational experience creating products that customers love and that fuel the business. Led and managed diverse team of product managers and user experience teams with revenue and cost directed responsibilities. Managed product strategy and implementation for small and large-scale global efforts in fast paced environment.
Specialties: eCommerce, product management, product marketing, customer experience, leading application development, global platforms and organizations, contact center operations, Tealeaf Tool Power user, portfolio strategy, developing and managing teams, and marketing research
Vice President, Product & Customer Experience @ - Responsible for leading the Product Management, UX and Design, Customer Service (our Ninjas), Operations, and Ecommerce Operations teams. From November 2015 to Present (2 months) Vice President Product Management, User Experience, & Design @ - Responsibilities include product strategy, product implementation, customer experience including design, and marketing of all aspects of the Gilt customer experience through Gilt’s Loyalty program, Email and Mobile push communication, Customer engagement through Personalization and Discovery, Mobile experiences, and Customer acquisition.
- Responsible for leading the for Product, User Experience and Design teams through hiring, mentoring, and cross company collaboration and execution. From July 2013 to November 2015 (2 years 5 months) Director of Site Health and Enterprise Initiatives @ -Responsible for measurably impacting and improving Travelocity North America site stability and health by stabilizing the website through a centralized Maintenance team whose sole focus is Site quality, error reduction and increasing conversion.
-Responsible for leading Travelocity North America Enterprise Accessibility effort.
-Responsible for a cross company special assignment which involved technical and business experts from around the company which focused on product and technical quality improvements for all of Travelocity's North American products (Air, Hotel, Checkout, Car, and Packaging). From June 2011 to June 2013 (2 years 1 month) Dallas/Fort Worth AreaDirector of Agent Development and Business Operations @ -Oversaw multiple Sales and Customer car teams that support global call center operations for Travelocity's North America business. Responsibilities include Employee Development (new hire and agent recurrent training), Agent Quality, Interactive customer care (intrasite communications), Agent Effectiveness (soft skill training), and Product Management Support for the Customer Service organization. Supported both in-house and vendor facilities, and supporting Travelocity's in-house brands and white label partner brands. From July 2009 to July 2011 (2 years 1 month) Director of Product management, Global Trips @ -Directed the development of global next generation shopping Initiative for North American, Asia Pacific, and European brands.
-Responsible for global product management team which defined product strategy, product definition, and requirements analysis. Team managed product life cycle and created product positioning for each release within the respective marketplace.
-Lead the development of business plans for project which included greater than $20M in development spend.
-Responsible for global creative experience team, global market research, and monitoring competitive activity. Managed outside vendor relationship, establishes pricing and customer experience strategies for project in areas of design and usability testing.
-Selects, develops, and evaluates personnel (team) to ensure the efficient operation of the project. From August 2007 to July 2009 (2 years) Director of Product Marketing, Hotel and Dynamic Packaing @ -Managed a team that was responsible for the product strategy for the Travelocity TotalTrip (Dynamic Packaging), Hotel, and Activities product lines.
-Responsible for building marketing and business plans for all consumer-facing and back-end product enhancements that include analysis of compatibility with current product lines, long range growth potential, customer needs, industry growth and structure, pricing and competitive positioning.
-Accountable for providing requirements and prioritizing all initiatives for the technology organization.
-Also responsible for a cross company special assignment effort which included product quality improvements in Travelocity's dynamic packaging business. From August 2006 to July 2007 (1 year) Director of Product Marketing, Air @ -Managed a team responsible for defining business requirements, integrating technology enhancements, financial analysis, and market research to analyze site performance and generate and implement future product concepts for Air Line of Business.
-Team’s focus area was on user interfaces and back-end systems to support airline ticket shopping, pricing, and bookings for Travelocity leisure sites and partner sites.
-Included the of launch Flight Navigator. This project was aimed at launching a new customer experience and industry leading shopping application allowing customers to shop and book flight itineraries.
-Crucial in establishing a vision which promotes Travelocity.com growth with customers and partners, as well as developing and nurturing the product management team. From April 2004 to August 2006 (2 years 5 months) Senior Product Manager, Packaging @ -Lead Product Manager to define and launch the packaging product for the Dynamic Packaging Line of Business.
-Responsibilities include the building of a new dynamic packaging platform for Travelocity, improving “cross-selling” across the site and in customer communications and promoting high-margin and merchant products.
-Selected by senior management to serve as the Packaging product representative for select non-package businesses and business areas, as well as with Sabre's Shopping & Pricing and Research groups.
-Leader for all packaging maintenance tracking and prioritization.
-Responsible for the creation and evaluation of new concepts for our package product, from initial development up to the requirements definition stage. From July 2002 to April 2004 (1 year 10 months) Air Product Mananger @ -Responsible for strategic development and placement of Travelocity.com air products in the marketplace.
-Managed all stages of the product life cycle and coordinated closely with the company’s Product Development team and Travel Industry Relations team on implementation and maintenance of air product offerings.
-Built marketing and business plans for product enhancements that included analysis of compatibility with current product lines, long range growth potential, customer needs, industry growth and structure, pricing and competitive positioning which was demonstrated with the Air redesign project which allowed more customer choices shopping with a lower operating cost.
-Promoted Travelocity.com strategy to ensure growing air conversion ratios, expanding diversity of fare types offered to customers and increasing revenue per ticket.
-Managed day-to-day Air Product Quick Hit list providing appropriate technical and customer experience solutions. From April 2002 to July 2002 (4 months) Assistant Product Manager @ -Oversaw the redesign of the Air Search Results page, working with the Design Team to produce a Results page that was both fundamentally Clean and easy to Navigate.
-Worked closely with Product Development and the Travel Industry Relations Teams managing, implementing, and maintaining all stages of the Airline Coupons and Percent off Promotions Project.
-Compiled and Analyzed competitive research that evaluated the current pricing environment with Travelocity and its competitors.
-Analyzed International airfare pricing and its implications on revenue and carrier share. From May 2001 to April 2002 (1 year) Product Manager @ -Accountable for initiating, closing, and managing third party relationships that were implemented in a manner that would promote and strengthen customer retention and increased company profitability.
-Contributed to the development of direct marketing programs accelerating the promotion of new partnerships.
-Participated in the Metrics Team that was responsible for initiating and administering the jobs.com internal Business Intelligence system.
-Coordinated and reorganized the Intranet administration process for Product Development.
-Analyzed markets to target areas of highest return, and developed strategies to attain sales goals.
-Developed customer service relationships for key Downtown Dallas Area business. From May 2000 to March 2001 (11 months)
BA, Policitical Science @ Duke University From 1996 to 2000 Dominique Essig is skilled in: Product Management, E-commerce, Product Marketing, Customer Experience, Marketing Research, Team Management, Portfolio Management, Analytics, Competitive Analysis, Web Analytics, User Experience, Strategic Partnerships, Product Development, Tealeaf, Direct Marketing
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