Marketing and Business Development @ Responsible for business development and marketing for plastic surgery office. Utilizes knowledge of competitive landscape to constantly evolve marketing strategies.
- Developed strong and strategic relationships with referring physicians in Scottsdale and surrounding area.
- Work in coordination with Valley Anesthesiology and Pain Consultants with hospital contracts and relationships.
- Attend American Society for Aesthetic Plastic Surgery meetings
- Review business contracts for breast implants
- Hire all personnel and provide incentive program recommendations
- Liaison between office and online marketing managers for SEO, Google ad campaigns, analytics, and updating website.
- Increased business 100% every year until surgery calendar was fully maximized.
- Perform this position as a part time business partner From March 2003 to Present (12 years 10 months) Project Manager @ Co-Founder and Project Manager. ALL IN World Sports is a sports betting app launched on Apple and Android/Google Play mobile and tablet devices January 2015. App will be relaunched January 2016 on faster platform.
- Business Development and marketing plan
- Hire International Gaming Technology (IGT) team to develop sports betting application/game.
- Maintain the project's overall Project Plan, manage budget and resource allocations.
- Review daily progress on data repository, plan for any course correction needed to stay on track to meet project delivery deadlines.
- Constantly work to improve development team communications and processes to increase team performance.
Key Accomplishments:
Obtained launch party sponsorship from a beer company to host at the W HOTEL to be held on the Wet Deck, valued at $100,000 +
Obtained contracts from UFC fighters and champion to tweet about game and make bets. From January 2014 to July 2015 (1 year 7 months) Phoenix, Arizona AreaTalk Show Host/ Multi-Media Journalist @ Host of a "live" talk radio show. Produce show, interview guests, provide monologue and latest information on beauty, plastic surgery and health related topics.
- Interviewed physicians on "live" radio show
- Wrote and delivered 10- 15 minute monologue for weekly show
- Voiced commercials for advertisers
- Generated interest and sold advertising time and stealth advertising for show to physicians, professional skincare companies and beauty industry.
Founder of www.makeoveradvice.com; a blog and information center for the latest in "beauty." As Shop2Di4 grew, blog and radio show provided a platform and referral source for e-commerce business.
Staff writer for two upscale luxury lifestyle magazines, So Scottsdale and Uptown. Diane's byline included personal and business credit. From March 2010 to February 2014 (4 years) Founder E-Commerce @ Founder,Shop2Di4, a beauty and personal care e-commerce business.
Partnered with Amazon and created Shop2Di4, an e-commerce business selling physician grade skin care care and other premium beauty products B2B and DTC.
- Business Development
- Utilize Google Analytics to analyze effectiveness of merchandising activities
- Create promotional strategy and product placement and updates reflecting campaigns
- Partner with Businesses for new product launches, campaigns and increase consumer demand
- Utilize social media to create consistent brand messaging and increase SEO
- Exceeded business goals every quarter.
- Changed business model as business grew. High price elasticity and lower prices increased volume by 500%. From September 2006 to September 2011 (5 years 1 month) United StatesDistrict Sales Manager and Marketing Consultant @ Key Accomplishments:
- #1 Sales Manager in the US on launch and promotion of Plavix, Cardiovascular Division.
- Joined in office marketing team to develop national promotional materials and strategic plans for Plavix with Cardiologists and Neurologists.
- #1 Sales Manager in Illinois and Iowa Area
- Transferred to Arizona to bring high sales from mid-west to west coast. Managed representatives in Arizona and California.
-Increased bottom territories in Arizona and California to top 10 5% in the US.
- Areas of speciality included: Cardiovascular, Metabolic, CNS, Antibiotics
-Travel overnight varied from 50- 75% From September 1996 to December 2003 (7 years 4 months) Regional Sales Trainer @ Recruited from The Upjohn Company to lead Regional Sales Training for the Pacific Northwest.
- Deliver dynamic and relevant technical training sessions to improve Hospital Sales and Formulary approvals
- Responsible for training new hires and increasing technical sales ability of Academic Sales Representatives.
- Travel overnight 70 - 90% of the time. From March 1995 to September 1996 (1 year 7 months) Hospital Sales Specialist, Specialty Representative @ Teaching Hospital and Managed Care Speciality Sales Specialist
- #1 ranked representative in obtaining formulary approvals
- Penetrated Division of Transplantation with selling greater than one million dollars in sales - ATGAM
- Developed strong relationships with Chief of Neurosurgery and Neurosugeons for Gelfilm
- Area of specialities: Formulary committees, cardiologists, neurosurgeons, general surgeons, transplant surgeons, infectious disease.
- The Upjohn Award: Awarded to top 5% of Sales Representatives From July 1991 to February 1995 (3 years 8 months) Greater Seattle Area
Gamification @ University of Pennsylvania - The Wharton School From 2013 to 2014 Bachelor of Science (B.S.), Health Science, Cum Laude @ California State University- Fresno From 1988 to 1991 Diane Faith is skilled in: Broadcast, Media Relations, Radio, Television, Voice Over, Social Networking, Digital Media, Video Production, Social Media, Public Relations, Entertainment, Blogging, Marketing, Beauty Industry, New Media
Websites:
http://www.makeoveradvice.com