Dawn Summers
Sr. Director, Insights and Strategies at M/A/R/C Research | Dallas, Texas, United States
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Dawn Summers, as Senior Director of Insights and Strategies at M/A/R/C Research, brings over two decades of expertise in consumer insights to the forefront of strategic decision-making for clients across diverse industries. With a focus on Healthcare/Insurance, Retail/E-Commerce, Restaurant/Hospitality, and Consumer Packaged Goods (CPG), Dawn leads pivotal projects that bridge critical knowledge gaps and illuminate market opportunities. Her role involves not only the execution of comprehensive market research but also the integration of qualitative research methodologies, such as focus groups and segmentation analysis, to derive actionable insights.
Dawn's leadership in customer satisfaction initiatives has empowered numerous organizations to refine their strategies and enhance their offerings. By leveraging advanced statistical data analysis tools, including SPSS, she ensures that her clients receive data-driven recommendations that are both reliable and impactful. Her ability to synthesize complex data into clear, strategic narratives enables clients to navigate the ever-evolving market landscape with confidence.
Currently, Dawn is spearheading several key projects aimed at optimizing consumer engagement strategies within the healthcare sector, where understanding patient needs and behaviors is paramount. Additionally, she is exploring innovative approaches to enhance customer experiences in the retail and e-commerce spaces, utilizing emerging trends and technologies to inform her strategies. With a commitment to fostering collaborative environments, Dawn not only drives project success but also mentors the next generation of insights professionals, ensuring that M/A/R/C Research remains at the cutting edge of market research excellence.
Sr. Director, Insights and Strategies at M/A/R/C Research in July 2021 to October 2024
Customer Insights at eBay in February 2021 to July 2021
Corporate Strategy & Customer Insights Manager/Sr. Manager at JCPenney in February 2011 to July 2020
Market Research Consultant at Various Companies in February 2007 to February 2011
Director of Research at Meeting Professionals International in January 2005 to January 2007
Senior Research Director at Common Knowledge in October 2003 to January 2005
Director of Research at SIS International Research in September 2001 to January 2003
Research Manager at Metromedia Restaurant Group in January 1999 to September 2001
Market Research Manager at Promotional Products Association International (PPAI) in January 1996 to January 1999
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Indiana University-Purdue University at Indianapolis, MS (no degree/thesis), January 1993 to January 1995
Texas A&M University, BA
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Clinical Research
Quantitative Analytics
Facilitation
Data Visualization
Interpersonal Skills
Emerging Trends
Resolving Issues
Customer Support
Customer Loyalty
Customer Experience
Business-to-Business (B2B)
Software as a Service (SaaS)
Statistical Modeling
Healthcare Industry
Marketing Research
Customer Segmentation Strategy
Problem Solving
Research Support
Performance Metrics
Research Design
Presentations
Multitasking
Statistical Analysis
Project Management
Synthesizing
Business Insights
Presentation Skills
Voice of the Customer
Brand Health Tracking
Cross-functional Communication
Data Collection
Research Projects
Qualitative & Quantitative Research Methodologies
Methodology
Secondary Research
Market Analysis
Strategic Insights
CPG Industry
E-Commerce
Ad Hoc Analysis
Written Communication
Questionnaire Design
Communication
Medallia
Quantitative Research
Consumer Behavior
Market Research
Customer Insight
Qualitative Research
Management
Survey Research
Focus Groups
Research
Social Media
Segmentation
Proposal Writing
Analysis
Surveying
Customer Satisfaction
Advertising
Marketing Strategy
Technology Needs Analysis
Marketing
Program Management
Strategic Planning
SPSS
Advertising Research
Qualtrics
Strategy
Microsoft Office
Microsoft Excel
Microsoft PowerPoint
Data Analysis
Statistical Data Analysis
Leadership
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Discover more about M/A/R/C ResearchWhat is Dawn Summers email address?
Email Dawn Summers at [email protected]. This email is the most updated Dawn Summers's email found in 2026.
How to contact Dawn Summers?
To contact Dawn Summers send an email at [email protected].
What company does Dawn Summers work for?
Dawn Summers works for M/A/R/C Research
What is Dawn Summers's role at M/A/R/C Research?
Dawn Summers is Sr. Director, Insights and Strategies
What is Dawn Summers's Phone Number?
Dawn Summers's phone (214) ***-*288
What industry does Dawn Summers work in?
Dawn Summers works in the Retail industry.
Dawn Summers Email Addresses
Dawn Summers Phone Numbers
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