Experience includes direct response marketing strategies, brand awareness, demand generation, user acquisition and sales. Brand experience: Salesforce.com, Apple, Microsoft, Art.com, Ancestry.com, Book Renter, VSP, Independence Blue Cross, and ON24. Specialties: Marketing, Sales, Digital Media, Media Planning, Advertising, User Acquisition, Content Marketing, Content Creation, Email Segmentation, Webinars, Events, Mobile, Creative Testing, Landing Page Testing, A/B Testing, Multivariate Testing, Data Analysis, Negotiation, Salesforce, Atlas DMT, Media Mind, Doubleclick Bid Manager, DART (DFA), Adwords, Media Visor, Marin Software, Social.com, Facebook, Linkedin CPC, Salesforce, Localytics, Donovan Data Systems, Comscore, eMarketer, AdRelevance, @plan, Netview, Quantcast, Nielsen Media Tools

Senior Marketing Manager @ From December 2015 to Present (1 month) San Francisco Bay AreaOnline Marketing Manager @ *Oversee online demand generation budgets for Salesforce's IT solution products and solutions marketing. *Drive customer adoption and retention of the Salesforce1 Mobile app across across all digital channels. *Manage marketing collateral and content and web properties for lead generation campaigns *Manage and train a team to execute online marketing campaigns. Email me at dtam@salesforce.com if you are a vendor representing sales pipeline development and/or lead generation opportunities that are a fit for our products. From August 2014 to November 2015 (1 year 4 months) San Francisco Bay AreaAssociate Marketing Manager @ *Drove global revenue growth via SEM, display (programmatic and premium), content syndication, social, mobile, email and partnerships. *Built persona targeting across all Salesforce products (Sales, Service, Marketing, IT, Leadership) *Managed marketing collateral mix for demand generation campaigns. *Created executive reporting and defined lead gen KPIs for new logos and cross sell products. Regions: North America, APAC & LACA Products marketed: CRM/Salesforce Automation, Help Desk/Customer Support, PaaS, Mobile Application Development. From April 2013 to August 2014 (1 year 5 months) San Francisco Bay AreaDigital Strategist @ *Set strategy and executed multiple media plans per quarter for Apple iTunes. *Drove awareness for new iTunes releases and customer traffic to iTunes. *Collaborated with Apple's creative agency (Media Arts Lab) and online publishers to deliver high impact direct response campaigns. From October 2011 to May 2013 (1 year 8 months) Assistant Media Planner @ *Responsible for B2B and B2C direct response and awareness campaigns. *Business development, account pitch, DMP implementation, and brand lift studies. Experience include: strategy, media planning, goal projections, campaign optimizations, competitive analysis, weekly client reporting, and reconciliation. From May 2011 to October 2011 (6 months) Assistant Media Planner @ *Executed 20+ digital direct response campaigns for Microsoft’s Cloud business *Built personas for developers, public sector, IT professionals, and business decision makers. *Managed media partner relationships Products Marketed: Developer Tools, CRM, Office Suite, Conference registration (Tech Ed), Windows 7, & Windows Phone. From September 2010 to May 2011 (9 months) Account Manager @ *Educated SMB clients about recycling solutions through event booths and cold calling. *Project managed teams to achieve client goals, maintain safety standards, and increase ROI for business unit. *Successfully secured revenue for entire market area and increased secured territory by 200%. From August 2009 to September 2010 (1 year 2 months) Internet Marketing and Sales @ *Managed online advertising and lead generation *Worked with customers to qualify finance options, negotiate prices, and finalize purchase contracts. *Researched competitor pricing. From January 2004 to September 2007 (3 years 9 months) Global Private Client Intern @ *Researched and analyzed equities, mutual funds, and alternative investment vehicles to test an array of asset management techniques. *Created retirement plans, trusts and portfolios to evaluate different risk levels with financial advisors. From August 2006 to December 2006 (5 months)

Marketing @ UC Berkeley ExtensionBachelor of Science Degree, Managerial Economics @ University of California, Davis David T. is skilled in: Digital Marketing, Online Advertising, Digital Media, Media Buying, Analytics, SEM, Salesforce.com, Lead Generation, Conversion Optimization, Media Strategy, Google Adwords, PPC, Account Management, Competitive Analysis, Market Analysis