Senior Program Manager @ ZEFER (formerly Neoglyphics Media Corporation)
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CB2 E-Commerce Brand Director @ Report to Vice President of E-Commerce. Define and develop e-commerce and CB2 strategy, goals, and objectives as active member of the e-commerce and CB2 leadership teams. Direct execution of all branding, merchandising, and marketing initiatives on cb2.com. Partner with e-commerce product managers, marketing, and agency to prioritize CB2 e-commerce features that are
CB2 E-Commerce Brand Director @ Report to Vice President of E-Commerce. Define and develop e-commerce and CB2 strategy, goals, and objectives as active member of the e-commerce and CB2 leadership teams. Direct execution of all branding, merchandising, and marketing initiatives on cb2.com. Partner with e-commerce product managers, marketing, and agency to prioritize CB2 e-commerce features that are valuable, usable, and feasible. Maximize CB2 e-commerce sales growth and profitability.
KEY ACHIEVEMENTS:
— Effectively managed cb2.com website redesign and “buy online pickup in store” initiatives.
— Achieved double digit growth and exceeded financial plan in 2013. From March 2012 to Present (3 years 8 months) Chicago, IL
Dave Widmer is skilled in: Retail, E-commerce, Web Analytics, Merchandising, Visual Merchandising, Marketing Strategy, Email Marketing, Digital Marketing, Marketing, Customer Service, Social Media Marketing, Analytics, Business Strategy, Product Management, Strategy
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