Reuben Bloom

Reuben Bloom serves as the Principal Creative Director and founder of Basic Cable, a pioneering digital storytelling studio dedicated to crafting compelling short documentaries that resonate with practicing artists. With over a decade of experience in photography, video production, and information design, Reuben has honed a unique skill set that bridges the gap between artistic expression and audience engagement. His current role involves not only overseeing creative direction but also actively collaborating with artists to help them articulate their narratives in a way that feels both authentic and impactful.

At Basic Cable, Reuben leads key projects that emphasize human-centered design and a journalistic approach, ensuring that each documentary is not just visually stunning but also rich in storytelling. His expertise in artistic direction and creative strategy allows him to guide artists through the complexities of visual communication, helping them to stay present and purposeful in their practice. By leveraging tools such as Adobe Creative Suite, Reuben enhances the production quality of each project while maintaining a deeply organic and creative process.

Reuben’s commitment to fostering stronger connections between artists and their audiences is evident in every project he undertakes. Whether through innovative video production techniques or thoughtful writing, he strives to elevate the visibility of artists and their work. His ability to manage diverse teams and generate strategic leads has positioned Basic Cable as a leader in the realm of digital storytelling, making a significant impact on the art community and beyond.