Christopher Beard's Email Addresses & Phone Numbers

📖 Summary

External Web Based Communications @ Altria Responsible for web based external communications for Altria From April 2001 to June 2005 (4 years 3 months) Senior Director/ Regional Head of Public Affairs, Communications and Government Affairs @ SC Responsible for Public Affairs, Communication and Government Relations for SC Johnson's European business. Greater Milwaukee AreaAssociate Director Global Issues Management @ Kraft Foods Responsible for analyzing, developing and communicating select global public policy positions for Kraft. • Develop the company’s public policy positions for select priority issues that impact Kraft on a global basis. Issues include; environmental sustainability issues, biofuels, biotechnology, global ingredient sourcing, nanotechnology and RFID. Facilitate the development of policy positions utilizing government affairs specialists, legal counsel, scientists and business experts in order to produce policy positions that are corporately, economically, legally and politically responsible. • Responsible for determining the potential impact to Kraft of select global issues, including reputational and economic impact. • Responsible for maintaining relationships with select Non-Governmental Organizations (NGO’s), and for the identification of potential partnership opportunities. Sample NGO’s include World Wildlife Fund and Conservation International. • Responsible for determining Kraft’s position and engagement strategy on legislation and regulation around the globe, for select priority issues. • Develop external and internal communications plans for priority issues, (e.g. media plan for key sustainability initiatives). • Responsible for emerging issues identification. From June 2005 to February 2008 (2 years 9 months) Head of the Office of Communication @ Fermilab I work for America's particle physics and accelerator laboratory. We solve the mysteries of matter, energy, space and time for the benefit of all. And I get to share the stories of the amazing work the people at Fermilab do every single day. From January 2019 to January 2020 (1 year 1 month) Batavia, ILSenior Director @ Burson-Marsteller Led the development and execution of communication and external affairs programs designed to enhance organizations’ reputations, as well as providing strategic counsel to senior communication executives. Responsibilities included creating and implementing programs that elevated corporate and product brand reputations through media relations, thought leadership, social media, executive visibility and proactive issues management. Sample projects included:• Led a new communication program for a major energy company that included corporate positioning and brand development for target media, influencers and consumers. The program utilized digital and traditional elements, including a content factory with a consumer facing web portal. • Led a Global PR program for a major supply chain consulting organization. This program included development of new corporate messaging, media outreach, executive positioning, implementation of a Speakers Bureau, as well as content and design creation for digital and social media.• Oversaw media and influencer outreach program for Ford Motor Company during its labor negotiations with the United Auto Workers Union.• Served as lead crisis and issues management advisor for a prominent U.S. food company. This included monitoring and counseling on major reputational issues and executing programs such as food recalls and new product line launches.• Led U.S. region internal and external communications for a significant corporate restructuring initiative at a Fortune 200 corporation.Midwest lead for the Burson-Marsteller Issues and Crisis Practice:• Provided clients with crisis communications counsel, as well as development and implementation of crisis communications plans and simulations.• Worked with clients on strategic issues management, to help them protect their reputations in the face of tough issues and intense media scrutiny. From May 2012 to January 2019 (6 years 9 months) Greater Chicago AreaDirector Global Reputation Management @ SC Johnson Responsible for protecting and enhancing the reputation of SC Johnson and its brands.• Global lead on crisis communications for consumer products company with $8 billion in annual revenues across 150+ markets. This included crisis communication strategy development and execution, in any country where SC Johnson does business. Crisis issues included product recalls, negative media, human health issues, manufacturing plant incidents, etc. • Global lead for external and internal communications for long term policy and reputational issues that may impact SC Johnson and its brands. Sample issues included product efficacy, environmental practices, animal testing and issues related to advertising.• Led the team responsible for the development and implementation of SC Johnson’s industry leading ingredient communication program, that enhanced the company’s reputation amongst key stakeholders.• Global lead for developing relationships and partnerships with key NGOs in the environmental and human health arenas. Sample NGOs include NRDC, Conservation International, Environmental Defense Fund, Canadian Cancer Society, PETA and BEUC (top EU Consumer Rights NGO). • Led the Strategic Issues Management process for SC Johnson. This included identifying key public affairs issues that may impact the company, prioritization of issues based on potential financial and reputational impact, and development of proactive and reactive strategies to address them. From February 2008 to May 2012 (4 years 4 months)