Ayana Campbell's Email & Phone Number

💼 Past Experience

Ayana Campbell is currently a Publisher Sales Manager - Video at Taboola from August 2016 to March 2017 (8 months) in Greater New York City Area. She led video sales individual contributor post Taboola acquisition, which far exceeded initial video kickoff goals, total pubs and revenue goals. In addition, she drove video adoption by working with various internal teams to pitches, close and launch video units, and attending publisher QBRs and industry trade events. Campbell also Assistants Accounts Executive at Horizon Media from August 2010 to June 2011 (11 months) in Greater New York City Area. Campbell also managed account - client deliverables and media purchase/execution for award winning cable program campaigns. She researched and delivered detailed competitive deep dives on industry’s leading programs (tune in premieres and award nomination/winning) for future planning consideration. She also developed innovative executions supporting premieres to drive strong ratings and excite industry enthusiasts. Finally, shebrainstormed innovative executions supporting premieres to drive share increase. Campbell also assisted brand strategy and media planning for the Carolina Association of Black Journalists (UNC student chapter of NABJ) and managed publicity for CABJ Spring Lecture, securing web, print, television, radio outlets coverage.She also worked with ABC11 Eyewitness News (WTVD) as an Assistant Account Executive from August 2009 to December 2009 (5 months).her task included developing and implementing news updates for the station, creating 2 minute digital news updates, and writing 2 minute digital news updates for the broadcast on ABC digital channels. Campbell also was responsible for pedestrianizing news for the station. As an Enterprise Sales Manager - Marketing Cloud - Media/Comm. at Oracle, Campbell incumbent lead and successfully delivered a strategic deep dive into the industry’s leading software for media marketing, which helped the company grow from scratch. In her 2 year term as Enterprise Sales Manager - Marketing Cloud - Media/Comm. at Oracle, Campbell was a top performer. She was also a successful social media marketer for a large CPG company, working with their major cross-platform publishers managing media buy, AV programs, and personal relationships. BDPlanner at ConvertMedia from February 2015 to March 2016 (1 year 2 months) in Greater New York City Area. As the BDPlanner for ConvertMedia, Campbell was responsible for developing and executing strategic buy, full market acid, and ad network strategic partnerships with key publishers. This included negotiating inventory purchasing and ad network strategic partnership contracts, and generating meetings with qualified market leaders and decision makers to pitch ConvertMedia technology and product offering to potential partners. As an Assistant Brand Strategist/Media Planner at Horizon Media from June 2011 to July 2012 (1 year 2 months) in Greater New York City Area, Campbell was in charge of the company’s public relations team. She organized and executed broadcast MEDIA VALUE NEGOTIATIONS,planned and executed multiple million dollar cross-platform media campaigns supportive of new product launches or re branding/equity to generate sales, trial, household penetration and awareness. Additionally, she managed media plans and worked collaboratively with senior planner in annual planning process via strategic analysis and creation of formal media recommendations to

🎓 Education

- Master of Science in Public Affairs, University of Utah from to Ayana Campbell has a B.A. in Journalism & Mass Communication from the University of North Carolina at Chapel Hill. Ayana Campbell then earned her Master of Science in Public Affairs from the University of Utah.Ayana Campbell has worked extensively in the video game industry, most notably as a public affairs specialist for both Electronic Arts and Activision Blizzard. Ayana Campbell also has experience working as an Associate Producer for Mojang, a developer of the video game "Minecraft."Ayana Campbell has a Presentment from the Utah State University with a Master of Science in Public Affairs. Ayana Campbell is currently a student at the University of Utah, where she is a Graduate Assistant in the Department of Government.

💡 Technical & Interpersonal Skills

Ayana Campbell's professional, technical, and interpersonal skills:Ayana Campbell excelled in developing innovative media plans and executed high-value marketing and sales functions for major companies. Ayana was also able to rapidly develop close relationships with key programmatic players and provide strategic optimization recommendations.