Mervyn Bailey

Founder & CEO at Sway | Seattle, Washington, United States

About Mervyn Bailey

Mervyn Bailey, as the Founder and CEO of Sway, stands at the forefront of innovative digital marketing strategies, leveraging his extensive expertise in social media and brand marketing to drive impactful results for some of the world's most recognizable brands. Under his leadership, Sway has cultivated a world-class team of Emmy-winning content creators, journalists, and visual storytellers who excel in crafting compelling narratives that resonate across various platforms. Mervyn's focus on creative strategy and consumer marketing has positioned Sway as a leading social-first digital agency, adept at navigating the complexities of owned, paid, and earned media.

One of Mervyn's key projects includes the development of cross-platform campaigns that not only engage audiences but also deliver measurable business outcomes. His commitment to executional excellence and deep regional connections has made Sway a trusted partner for major brands, including a notable collaboration with POSSIBLE in LATAM, as highlighted by Shane Atchison, CEO North America of Wunderman Thompson. This partnership exemplifies Mervyn's ability to align big ideas with metrics that matter, ensuring that every campaign is not just creative but also strategically sound.

With a strong foundation in digital marketing, SEM, and online advertising, Mervyn is dedicated to pushing the boundaries of brand awareness and content marketing. His entrepreneurial spirit drives Sway's mission to innovate continuously, making it a go-to agency for brands looking to enhance their digital presence and engage consumers in meaningful ways. Through his visionary leadership, Mervyn Bailey is not only shaping the future of Sway but also setting new standards in the digital marketing landscape.

Mervyn Bailey Work