Director of Engineering @ PubNative is a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web.
The platform’s programmatic exchange gives publishers access to more than 400 demand partners worldwide. PubNative’s patent-pending eCPM maximization algorithm optimizes yield for publishers through machine learning patterns and predictive behavior analysis.
The platform additionally offers publishers numerous ad delivery and targeting features as well as extensive inventory management tools. Its publisher-first approach focuses on the specific needs of each publisher across all verticals to create seamless, non-intrusive and highly performing ad integrations.
The company is headquartered in Berlin with offices in San Francisco, Seoul and Beijing. From June 2015 to Present (7 months) Engineering Team Lead @ AppLift is a comprehensive mobile app marketing platform that empowers mobile app advertisers to acquire and re-engage quality users at scale.
The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift’s programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its data-fueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best in order to enable smart media buying decisions.
AppLift works with 500+ leading global advertisers across all verticals, such as match.com, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun. From April 2014 to June 2015 (1 year 3 months) Berlin Area, GermanyBackend Developer @ DaWanda is an internet based market place through which professional artisans, artists, designers and ambitious individuals sell products they produced themselves.
DaWanda.com has more than 10 million products and hundreds of millions of views per month. From April 2013 to April 2014 (1 year 1 month) Berlin Area, GermanyBackend Developer @ Crossrider is an easy to use Javascript framework to create cross browser extensions in minutes.
In addition to its core service, the company also offers a cloud-based IDE that allows developers to create their extensions without the need to download and install an SDK. Crossrider also helps developers publish their extensions, as well as an update service and analytics.
On December 2012 Crossrider was acquired for $37m by Markets.com. From March 2012 to April 2013 (1 year 2 months) Software Developer @ Check Point Software Technologies Ltd. is an international provider of software and combined hardware and software products for IT security, including network security, endpoint security, data security and security management. From September 2007 to July 2011 (3 years 11 months) Fraud Analyst @ RSA Security is an American computer and network security company. From July 2006 to September 2007 (1 year 3 months) Intelligence Analyst @ Mandatory service in the Israeli Police force’s intelligence wing. From November 2002 to October 2005 (3 years)
Bachelor of Science (BSc), Software Engineering @ Shenkar College of Engineering and Design From 2006 to 2010 Amir Friedman is skilled in: Perl, Web Development, C, Shell Scripting, Ruby on Rails, Git, Ruby, jQuery, SQL, Unix, Test Driven Development, JavaScript, Software Configuration Management, NoSQL, Go