I lead GE’s growth efforts including sales, marketing and communications and the innovation platforms ecomagination and healthymagination. Previously I served as President of Integrated Media at NBC Universal. In 2003, I was named GE’s first Chief Marketing officer in more than 20 years, and prior to that I held a succession of roles at GE, NBC, CBS and Turner Broadcasting. I am a member of Nike’s Board of Directors and Trustee president of the Smithsonian's Cooper-Hewitt National Design Museum.

SVP @ I lead GE’s growth and market-innovation initiatives, as well as the sales, marketing and communications functions. I am responsible for GE-wide business platforms ecomagination, dedicated to environmental innovation and healthymagination, focused on developing better health outcomes. From March 2008 to Present (7 years 10 months) Greater New York City AreaPresident, Integrated Media @ Charged with oversight of television ad sales and leads the Digital Media team, driving the Company’s digital strategy, business and distribution efforts. In addition, oversee marketing and research, and is focused on creating better connections with consumers and multi-platform opportunities for advertisers across all NBCU properties. From December 2005 to March 2008 (2 years 4 months) Chief Marketing Officer @ Oversaw marketing and sales development, and was responsible for cross-business growth programs, including GE's ecomagination environmental program and the Imagination Breakthrough innovation initiative. Also led GE’s integrated communications, including the successful imagination at work brand campaign. From 2002 to 2005 (3 years) Vice President, Corporate Communications @ From 1998 to 2002 (4 years) SVP, Corporate Communications @ From 1996 to 1998 (2 years)

BS, Biology @ The College of William and Mary Beth Comstock is skilled in: Digital Media, Marketing Strategy, Marketing, Sales Management, Innovation, Media, Integrated Marketing, Advertising, Corporate Communications, Product Development, Strategic Partnerships, Sales&Marketing, Leadership, Customer Insight, Digital Strategy