Image of Alyssa Waxenberg

Alyssa Waxenberg's Email & Phone Number

Digital Leader, Innovator, Product Management, E-commerce, Customer Experience, Team Builder

Alyssa Waxenberg's Work Experience

Independent Pet Partners

Chief Digital & Product Officer

May 2018 to September 2020

Greater New York City Area


Director, Watson Marketing

January 2017 to May 2018

New York, New York, United States

Starwood Hotels & Resorts Worldwide, Inc.

VP, Mobile & Consumer Experience

September 2014 to December 2016

Stamford CT

Alyssa Waxenberg's Education

Isenberg School of Management, UMass Amherst

BS, Marketing

1989 to 1993

University of Michigan - Stephen M. Ross School of Business


1996 to 1998

Alyssa Waxenberg's Professional Skills Radar Chart

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Alyssa Waxenberg's Estimated Salary Range

About Alyssa Waxenberg's Current Company

OgilvyOne Worldwide

Frequently Asked Questions about Alyssa Waxenberg

What company does Alyssa Waxenberg work for?

Alyssa Waxenberg works for OgilvyOne Worldwide

What is Alyssa Waxenberg's role at OgilvyOne Worldwide?

Alyssa Waxenberg is Account Executive Jaguar Cars & American Express

What is Alyssa Waxenberg's personal email address?

Alyssa Waxenberg's personal email address is al****[email protected]

What is Alyssa Waxenberg's business email address?

Alyssa Waxenberg's business email address is a****[email protected]

What is Alyssa Waxenberg's Phone Number?

Alyssa Waxenberg's phone (212) ***-*323

What industry does Alyssa Waxenberg work in?

Alyssa Waxenberg works in the Hospitality industry.

About Alyssa Waxenberg

đź“– Summary

Chief Digital & Product Officer @ Independent Pet Partners IPP owns and operates 4 pet wellness brands. Hired to design and build the digital organization from the ground up to transform an analog business into a omni-channel business. Lead multifunctional team to launch e-commerce websites from concept to production on Shopify in 6 months including UX design, branding, content, merchandising, fulfillment and marketing plans. Continual data analysis, site optimizations and feature development supporting growth initiatives.Created cohesive user experience including brand websites, e-commerce, subscriptions, buy online pick up in store, appointment scheduling, online customer service and wellness content enabling customers to seamlessly engage online or connect to the network of 190 stores.Set vision, roadmap and lead project implementation by collaborating with cross functional departments (merchandise, services, marketing, operations) supported by customer research to identify opportunities to enhance customer journey.Digital marketing campaigns including social, SEO, display and email targeted at new customers and loyalty members.Managed customer service team (chat, email, phone), tapping into voice of customer insights.Curated wellness content focused on articles and blogs to support pet parents on every aspect of the pet experience: advice on nutrition, exercise & play, companionship, lifestyle, life stages of a pet. From May 2018 to September 2020 (2 years 5 months) Greater New York City AreaDirector, Watson Marketing @ IBM Lead global marketing strategy to drive awareness and sales of IBM’s AI Powered Marketing platform.Define brand positioning to differentiate Watson in the marketplace and communicate AI solutions to address marketer’s biggest challenges in driving growth and delivering exceptional customer experiences.Execute marketing programs inclusive of digital campaigns, content strategy, event activations, websites, product collateral, sales enablement and analyst relations.Manage cross functional team (product marketing, demand generation, content, events, customer experience, social and digital) leveraging agile methodologies. From January 2017 to May 2018 (1 year 5 months) New York, New York, United StatesVP, Mobile & Consumer Experience @ Starwood Hotels & Resorts Worldwide, Inc. • Leader of Starwood’s mobile product portfolio Apps, Texting, Mobile On Property experience supporting 13 brands, 1300 hotels and the SPG Loyalty program.• Define strategic direction and new products enhancing the guest experience, driving revenue and strengthening loyalty, central to our position as the most innovative luxury hotel company. • Industry leading SPG App is the fastest growing digital revenue channel. • Lead dedicated cross functional team from vision to global launch of SPG Keyless, the industry’s first keyless stay capability. From September 2014 to December 2016 (2 years 4 months) Stamford CTSr. Director, Emerging Platforms @ Starwood Hotels & Resorts Worldwide, Inc. New team responsible for defining and executing the mobile and social media strategy for Starwood Hotel & Resorts Worldwide for 9 brands, SPG loyalty program and 1300 hotelsGlobal responsibilities include: creating the product vision suited for each platform, organizational design, building cross functional teams to execute, signing partners to enable strategy and deliver product experience, developing measurement criteria and reporting.Built mobile product organization comprised of cross functional team (Business, UX, Design, Tech, QA ) including hiring of App Development Agency and SMS platform partner. From September 2010 to August 2014 (4 years) Sr Director, Digital Strategy & Distribution @ Starwood Hotels & Resorts Worldwide, Inc. Managed team focused on bringing our 9 hotel brand experience to life through various channels: websites, mobile, social content to drive bookings and engagement with our brands and hotels. From January 2008 to September 2010 (2 years 9 months) Director, Interactive Marketing, SPG & Westin Hotels & Resorts @ Starwood Hotels & Resorts Worldwide, Inc. • Lead team responsible for all brands digital initiatives including media and website development.• Managed Westin brand digital initiatives inclusive of websites, online marketing and media activities.• Designed strategy and implementation for Westin’s award winning marketing campaign. Won OMMA Award for Best Integrated Campaign. From January 2004 to January 2008 (4 years 1 month) White Plains, NYManagement Supervisor @ OgilvyOne Worldwide • Responsible for marketing strategies and communication plans to build brand awareness, improve loyalty and increase spend among Small Business Cardmembers.• Provided strategic recommendations to strengthen customer relationship including target segmentation, new product development, brand positioning, message content and sequencing.• Managed a team of seven to execute creative campaigns across multiple channels. From 2002 to 2004 (2 years) Greater New York City AreaProduct Marketing Manager @ Williams Communications • Launched two releases of Activecast (webcasting software) worldwide, generating over $10mm in revenue.• Managed cross-functional team of Engineering, Operations, Production and Customer Care to launch product. From January 2000 to November 2002 (2 years 11 months) Sunnyvale, CASenior Manager, Marketing Programs @ [email protected] • Developed marketing strategies to position [email protected] (the largest broadband provider in the US at that time) properties and services to advertisers and advertising agencies for their online media plans.• Responsible for driving program strategy, positioning, marketing collateral creation, press activity and sales force training.• Collaborated with research firms on surveys around consumer attitudes towards online advertising and e-commerce. From July 1998 to December 1999 (1 year 6 months) Redwood City, CAAccount Executive Jaguar Cars & American Express @ OgilvyOne Worldwide From September 1993 to June 1996 (2 years 10 months) New York, NY

Alyssa Waxenberg’s Personal Email Address, Business Email, and Phone Number

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Alyssa Waxenberg's Ranking

Ranked #354 out of 7,081 for Account Executive Jaguar Cars & American Express in New York

Alyssa Waxenberg's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 7 month(s)

Alyssa Waxenberg's Willingness to Change Jobs



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