17+ Years of developing and implementing well-targeted, strategic marketing solutions that generate profit and sustainable growth by utilizing both creativity and expert analytics. Thought leader, sought out for opinions and ideas for innovating and invigorating business channels. Tapped to lead high-visibility initiatives. MBA from Columbia University. Expertise includes: ▪ DIGITAL, INTEGRATED & BRAND MARKETING: Drives sales, traffic, audience, acquisition/retention and brand awareness through multiple digital and traditional marketing platforms. Integrates sources in the most effective and efficient manner to maximize ROI and lifetime value. ▪ DRIVING RESULTS: Surpasses aggressive business goals through outstanding project management, decision-making, and problem-solving skills. Leverages data to optimize all business activities and to establish, interpret and analyze critical KPI targets. Appetite for aggressive testing. Committed to success. ▪ MANAGEMENT & LEADERSHIP: Led teams of up to 22 reports. Recruiter, trainer and retainer of top talent. Oversaw many cross-functional teams, establishing collaborative partnerships across internal divisions and external constituents. alison_ehrmann@yahoo.com Specialties: Digital Marketing, Direct Marketing Strategy, Acquisition, Retention & Loyalty, Customer Relationship Management (CRM), Marketing Analytics including LTV, P/L Management & Revenue Generation, Online Marketing/E-Commerce, Driving Sales and Results, Branding and Positioning, Database Mining & Customer Segmentation, Effective Leadership and Management, Email Marketing, Multi-Channel/Integrated Marketing, Audience Development, Subscription Marketing

VP, Consumer Marketing @ From January 2014 to Present (2 years) Greater New York City AreaDirector, International Expansion and Digital Marketing @ Responsible for generating and retaining high-value digital subscriptions for wwd.com, a paid content site. Project managing the global expansion strategy for Women’s Wear Daily. Lead and contributed to several division and corporate-wide initiatives involving optimization of direct-to-consumer channels, subscription best practices and retention of high-value customers. ▪ Grew digital sales 11% while increasing price 8% through technological enhancements, product positioning and packaging, marketing wins, better metric-based reporting and tracking, and prioritization of resources. ▪ Created a global marketing and execution plan (emphasis on Europe and China) projected to triple sales of wwd.com over the next 5 years and to position brand as the international leader in the space. Utilized website, email, search, social and affiliate marketing as well as price, content and positioning strategies. Presented plan to highest levels of senior/c-suite management. ▪ Scoped and conducted primary research to understand brand value, consumer behavior, willingness to pay, and impact of potential product enhancements. Packaged results to executive team and created an action-plan based on findings. ▪ Provided thought-leadership to Conde Nast corporate on email and CRM. Worked directly with officers in the company developing optimization plans, performance/profit modeling, and analysis of potential new businesses. From November 2011 to January 2014 (2 years 3 months) Greater New York City AreaCRM Marketing Consultant @ Designed an eCRM strategy and execution plan for American Express Publishing to retain customers, increase brand value and cross-sell products in addition to reducing workload. Provided thought-leadership on direct-to-consumer marketing channels and subscription best practices. From September 2011 to February 2012 (6 months) Greater New York City AreaExecutive Director, Digital Strategy @ Hand selected to establish a new Digital Strategy division, responsible aligning legacy brands for digital growth. Created, enhanced and expanded revenue and profits, built digital marketing strategies, and expanded the vast consumer database, by focusing on the strength of Time Inc’s 21 brands across multiple digital platforms. Generated 1.5MM digitally-sold subscriptions and $25MM in revenue annually. ▪ Created an email CRM channel, leveraging all the attributes of the Time Inc database to increase customer engagement, sales, loyalty and brand positioning. Raised cross-sell sales 50% and retention rates 17%. ▪ Grew digital marketing 34%. Designed complex price and creative test strategies. Developed multi-variate test plans to improve conversion and speed-to-market. Grew SEM by testing new bidding strategies and ad copy well as setting optimal CPOs and spend levels. Introduced online advertising using retargeting and look-a-like modeling. ▪ Increased email channel 70%. Interjected creative concepts and subject lines, tested frequency, and developed customer segmentation strategy. Expanded email file 22% through incentives as well as 3rd party appends. ▪ Developed an up-sell/cross-sell strategy into website order path to push term and increase sales per order by 20%. From 2009 to 2011 (2 years) Executive Director, Customer Acqusition @ Oversaw all new customer acquisition for Time Inc’s 21 brands. Generated 4.5MM subscriptions annually through traditional and digital direct marketing tactics, as well as database mining, segmentation and modeling. Full P/L responsibility and management for businesses generating $100MM+ in revenue. Led, trained and motivated team of 22 marketing associates. ▪ Produced marketing “wins” of up to 70% despite 40% staff reduction, significant budget cuts, and consumer behavior changes due to recession. Employed complex test-and-learn marketing agendas. ▪ Grew digitally-sold subscriptions 20% by improving and optimizing web, email and SEM marketing channels. ▪ Reduced costs and streamlined processes resulting in a more effective workforce. Outsourced list planning and negotiated 50% savings in fees. Established marketing analytics team in Bangalore. Standardized reporting. ▪ Leveraged best practices and consolidated learning across entire portfolio to maximize response and speed. From 2008 to 2009 (1 year) Brand Director, Consumer Marketing @ Oversaw all consumer marketing activities and full P&L responsibility for two $10MM+ revenue divisions. Responsible for all business channels including retail, acquisition/retention marketing, partnerships and business development. Managed a staff of 7. ▪ Improved retention rates 25% by reinvigorating brand positioning, offering term-based pricing incentives, developing new creative packages, and streamlining customer segmentation. Extensive test and learn marketing. ▪ Grew site traffic and audience 1000% and 300% respectively on essence.com through deep analysis in Omniture data, newsletter optimization, social media marketing, promotional programs and 3rd party partnerships. ▪ Coordinated priorities of internal business units in ensure all efforts maximized brand visibility, created the greatest consumer appeal and contributed to overall revenue growth. ▪ Managed consumer research program to gain deep insight into customer behavior, attitudes and preferences. From 2006 to 2008 (2 years) New Business Marketing Manager @ Strategically developed, implemented & managed aggressive business plans for acquiring new subscriptions through direct mail, insert cards, telemarketing and broadcast media. From 2004 to 2006 (2 years) Partnership Marketing @ Managed partnership marketing for the People Magazine Group. Identified new partners and channels for acquiring profitable subscriptions & incremental retail sales. From 2003 to 2003 (less than a year) Marketing Consultant @ Brand strategy and marketing management for assigned product lines. Created online, email, mail and print marketing programs. ▪ Grew CRM program, “Reader’s Advantage,” usage by 10%. Developed e-mail segmentation and offer strategy ▪ Collaborated on the integration of online and retail stores, cross-selling online services to retail customers. Created joint marketing and promotional programs, aligning objectives of both businesses. ▪ Managed and expanded alliances with external partners, such as MBNA MasterCard, to increase sales. ▪ Standardized reporting for email marketing to ensure maximum ROI and accuracy. From 2002 to 2003 (1 year) Director Brand and Affiliate Marketing @ Full P&L responsibility of all e-commerce marketing activities for enews.com (a Barnes & Noble company). Identified, developed, and implemented marketing and merchandising efforts to generate sales and profit. ▪ Increased site sales 20%. Redesigned website with better navigation and merchandising capabilities. Enhanced shopping experience with 50% shorter check out process. Improved search optimization. ▪ Improved affiliate program sales 15% by constant banner and landing page testing plus affiliate incentives schemes. ▪ Led cross-functional teams to achieve consensus on brand strategy, positioning and technical enhancements. From 2001 to 2002 (1 year)

MBA, Executive Program @ Columbia University - Columbia Business School From 2008 to 2010 BS, Human Service Studies @ Cornell University From 1989 to 1993 High School, College Prep @ edgemont From 1985 to 1989 Alison Ehrmann is skilled in: Marketing ROI, Direct Marketing, Digital Marketing, Digital Strategy, Integrated Marketing, Customer Acquisition, Customer Retention, SEM, Data Analysis, Database Segmentation, Influencer Marketing, Change Management, Cross-functional Team Leadership, Leading Large Teams, Team Building