Analytics and Big Data-savvy digital media, marketing and technology executive, B2B CMO, driven by revenue generation, innovation and results. Technology and Digital Media Platform expert, with a solid background in designing, deploying and managing marketing and client acquisition platforms. Strategic Business Developer with record of transforming concepts and ideas into innovative products, services and profits for global agencies and brands alike. Strong ability to capture new revenue streams for B2B and B2C brands, digital agencies and software brands through Channel Partnerships, Content Marketing, CRM, and business intelligence solutions with track record of success at IBM, BertelsmannAG, SGI and with SAP, Lufthansa, JPMorganChase, American Express and many other B2B and B2C brands.
* Strong Digital Media, Lead Generation and Marketing skills - online advertising, social media, PR and social commerce
* Actionable Content Marketing, eCommerce and CRM expertise - platforms and service engagements in content management, eCommerce and CRM area within medium and large size Enterprise firms (ATG, IBM, SAP, Magento, Siebel, SugarCRM, Curata, Salesforce.com, WordPress MS, Alfresco, FileNet, Vitrue, BuddyMedia, Involver)
* Growth Hacker within Healthcare/Wellness, Financial Services, Legal, Professional Services, Media/Publishing, IT Services, Travel/Hospitality segments
* BI, Data Visualization and Analytics - spearheaded Data Visualization and BI projects at IBM and SGI (SAS, SPSS, SAP), as well as many startup SaaS platforms
* Delivered over $200MM of new value for IBM, SGI, Bertelsmann AG and other global brands through process innovation and new media
* Worldwide Professional Services and Ad Agency experience
Digital Media Marketing
Investor Advisory and Portfolio Management
B2B Marketing
Business Management Consulting
CRM
Cloud Based Analytics and BI
Content Marketing
Software Product Development
eCommerce
Digital Platform Design and Deployment
Managing Director, Chief Marketing Officer @ Built Social2B as a digital and social media consultancy and marketing platform developer, guiding brands and agencies with Enterprise-wide digital media strategies, content monetization, and online branding, as well as execution through community management, CRM integration and marketing automation. Deployed social media platforms and campaigns for B2B and B2B2C brands in professional services, technology, healthcare, legal and travel/tourism segments. Authored Social Value Chain methodology, helping brands leverage social media within the Enterprise and specifically for improved customer service and lead generation/nurturing. Published articles and blogs for leading Social Media online publications. Developed strategies and ran multiple SEO/SEM/SMM, content management/curation, and Social CRM campaigns for major brands and startups, including Bertelsmann AG, Lufthansa, Cablevision, Hearst Publishing, IBM, Object Management Group, Beeline, Symrise, IBM, Circles, American Express, and other consumer and B2B brands. From April 2009 to Present (6 years 7 months) Greater New York City Area and InternationallyCo-Founder, Investor @ Viosk is a new cloud-based video animation and automation platform, allowing businesses, large and small, to animate their content without the expensive and prolonged production process. Cost effective, engaging, simple and intuitive, Viosk gives users an easy to use interface, scripting options, ability to add imagery, sound, storyboards, voiceovers, and other components to create compelling and relevant videos in hours and minutes, not days and weeks. If you want to animate your business content cost effectively and quickly, Viosk is for you! From March 2013 to Present (2 years 8 months) Greater New York City AreaAdvisory Board Member, Digital Media Strategist @ Advising this leading professional social network of top global Chief Marketing Officers (www.thecmoclub.com) on new social media strategies, product development, community building and expansion. Developed an integrated new media platform, integrating offline and online engagement with CMOs and senior marketing executives. From June 2007 to Present (8 years 5 months) co-Founder and Chief Marketing Adviser @ Lead Generation, Revenue Development, and Evangelism for this Digital Media Product and Solution Enterprise Platform Startup at the intersection of Marketing and Technology. CoreDigitalWorks was launched specifically to serve the needs of the Marketing, Digital Media and Content Management professionals seeking simple and highly trackable industry based solutions. Getting the most efficient digital solution is always a challenge with myriad of choices in platforms, service offerings, and products. CoreDigitalWorks is a digital product and solutions company, which develops and deploys digital content-based products in mobile, social, gamification and CRM space - independent of the target audience and physical device. The flagship product from CoreDigitalWorks is CoreContent, which enables content managers and creators to distribute and orchestrate content to any device, at any time, and to any user group, anywhere. CoreContent is supported by sister products and solutions: CoreConductor, CoreCRM, CoreSocial, and CoreGames. From September 2013 to December 2014 (1 year 4 months) Greater New York City AreaBoard Member, Digital Strategy Adviser @ Advising EuroSpaClub on digital marketing, social media and business development strategies, including domestic and international product development and management, digital marketing campaigns, and community building. Strategic and tactical product planning, consumer research, branding, P&L management, and media partnerships in the area of traditional and alternative healthcare services and experiential tourism products at top European destinations. Built a team of eight online marketing, SEO and development experts to support the company. Leading investor relations. From April 2009 to January 2013 (3 years 10 months) Greater New York City AreaVice President, Marketing and Business Development @ Handpicked by the CEO to build a sales and field marketing practice for this $220M Global IT Services Integrator through strategic research and planning, competitive analysis, media and public relations, updated collateral, service packaging, pricing, team building, pre-IPO positioning, and sales compensation plan incentives. Managed marketing budget and a team of 8 in global marketing, sales and business development areas. From April 2008 to April 2009 (1 year 1 month) Newton, PAChief Marketing and Sales Officer @ Responsible for all strategic and tactical marketing initiatives, including traditional and online marketing, PR, and advertising approaches for this CRM and Social Media platform development company. Leadership position for investor relations, branding, viral, digital and word-of-mouth marketing, and content/creative initiatives. From March 2006 to April 2008 (2 years 2 months) Greater New York City AreaExecutive VP, Corporate Development and Strategy @ Chief Marketing Officer and Corporate Development Executive at this leading multi-cultural/international advertising and integrated marketing agency. Development of new Global 2000 clients, turnaround management, and launch of new integrated marketing and PR practice.Fully accountable for strategic planning, market analysis, new business development, account relationship management, PR practice development enhanced by public speaking and international media recognition. Involved with online marketing, advertising, media buying, conversion, direct response marketing. Team builder and evangelist for major brands in Tourism (Lufthansa, Aeroflot, Czech Airlines, Delta), Fashion/Luxury, Energy (Lukoil) and IT/Professional Services (SAP) and industry segments. From September 2003 to March 2006 (2 years 7 months) New York City and GloballyVP, Marketing and Business Development. N.A. @ Business Development principal - attracted major clients including Bertelsmann companies (Random House, Bookspan, Gruner+Jahr, etc.) and other international media, private equity, technology, security, and marketing/advertising businesses. Project highlights include:
• Bertelsmann Arvato Systems NA - Designed and led the execution of a marketing strategy (alliance building, new business channel development, product development, PR, recruiting and internal training).
• Architected competitive strategy for US market entry in the area of outsourcing and media business expansion. Supervised business development, event management, and client acquisition. From September 2001 to September 2003 (2 years 1 month) SVP of Marketing and General Manager @ Hired by Chairman of the Board and the executive team of this $80+MM Business Management and Technology consultancy to orchestrate Northeastern expansion. Recruited and managed consulting staff, forged alliances, and won business in media, publishing, and financial services sectors. From January 2000 to September 2001 (1 year 9 months) Managing Partner, Chief Marketing and Sales Officer @ Leading IT Services and Integration firm - responsible for marketing, business development, and IPO/Exit strategy. Managed a team of marketing, business development and client services executives (over 70) to deliver over $40MM in revenues with over 100% growth every year. From October 1997 to January 2000 (2 years 4 months) Greater New York City AreaArea Executive @ Managed four NorthEastern states - sales, marketing, professional services From September 1996 to October 1997 (1 year 2 months) Practice Leader, eCommerce and Digital Business Executive @ Practice Leader, eCommerce and Business Solutions
Senior Marketing Account Executive
Senior Strategist/Architect/Project Manager
Senior Technical Architect, Developer From June 1984 to June 1996 (12 years 1 month)
Business, Marketing, Technology @ Professional Education: IBM, Harvard University, MIT From 1984 to 2004 MBA, Marketing @ Fordham University From 1988 to 1989 B.S., Electrical Engineering/Computer Science @ Polytechnic University From 1980 to 1984 Alex Romanovich is skilled in: International Marketing, Social Media Marketing, Search Engine Technology, Lead Generation, Social Media Monitoring, Business Intelligence, New Business Development, Search Engine Marketing, Marketing Strategy, Product Marketing, Digital Marketing, Direct Marketing, Team Leadership, Change Leadership, Business Strategy, Business Management, Digital Media, Digital Strategy, Enterprise Content..., Reputation Management, Online Reputation..., Risk Management, Client Engagement, Healthcare, Wellness Programs, Corporate Wellness, Wellness Industry, Medical Tourism, Wellness Tourism, Tourism, Reporting & Analysis, Data Analysis, Marketing ROI, Team Management, Sales Management, Global Business..., Global Marketing, Business Management..., Content Marketing, Direct Response..., Marketing Communications, Start-up Consulting, SEO, SEM, Management, Management Consulting, Social Networking, CRM, Online Marketing, Start-ups
Websites:
http://www.eurospaclub.com,
http://www.social2b.com,
http://www.thecmoclub.com