I'm ambitious, inquisitive, and a knowledge seeker. I enjoy learning new skills and adapt well to change. I'm an adept problem solver, appreciate a good challenge, and look for degrees of autonomy in my work. I have contagious energy, positivity, and enthusiasm, and care deeply about authentic human connection and empowering others.

Product Marketing Manager @ As a Product Marketing Manager I act as the glue between Marketing, Sales and Product, ensuring products are released effectively and seamlessly and the feedback loop from the front lines is well oiled. I own all our competitive intelligence and day-to-day, I'm working on things like go-to-market planning, positioning and messaging, win/loss interviews, market research, data and trend analysis, and pricing. I also work closely with our Strategic Business Development team to identify opportunities to partner, build or acquire services that add value to our customers. From July 2015 to Present (4 months) Austin, Texas AreaField Marketing Manager & Sales Enablement @ As a Field Marketing Manager I'm a marketer embedded in the sales org, which helps me stay aligned with sales and the customer. I work hand-in-hand with acquisition sales leadership -- working on moving our team up-market. I'm responsible for sales enablement, creating client facing marketing & deal materials, conducting win/loss interviews, keeping a pulse on the market and delivering research findings, writing white papers & case studies, and listening to sales calls daily to know our customers better than their spouses do. Some of my top achievements to date: - Influenced 150% increase in average revenue per user (ARPU) for our upmarket team by creating differentiated buyer materials & tools from our competitors. - Delivered in-depth and recommendation-rich research brief on a new upmarket segment to inform messaging and lead targeting. Our content team used it to plan their editorial calendar, events team to decide which events to prioritize, and demand generation team to create a powerful marketing mix. - Created new competitive landing pages and increased click-to-trial by 56% - Achieved 82% adoption by sales teams of enablement tools like one-pagers and battle cards From January 2015 to July 2015 (7 months) Austin, Texas AreaProduct Marketing Associate @ Bigcommerce is an ecommerce platform that makes it easy to design, launch, and run an online business. Built out and maintain a repository of competitive information to keep company abreast of competitive landscape and market movements. Provide competitive talking points, training, and battlecard enablement tools to sales teams. Worked with developers to make tools accessible from Salesforce, which greatly improved adoption and utilization for sales reps. These tools helped cut ramp-up time in half for six new reps. Interview clients, gather data, and write case studies used in sales and email nurture streams. Combined Hubspot and Salesforce data to analyze performance of one-year-old content program. Delivered executive report highlighting key insights found from the data and recommendations for 2015 content program planning. From October 2014 to December 2014 (3 months) Austin, Texas AreaMarketing Business Writer @ Interviewed stakeholders, conducted research, and wrote narrative driven case studies and white papers for successful Austin tech companies like Invodo and Vital Interactions. From August 2014 to October 2014 (3 months) Austin, TXPrivate Beta Manager @ Cratejoy is an ecommerce platform for subscription businesses. Segmented 3,000-person beta waitlist, developed user personas, and delivered private beta strategy that directed company’s first product roadmap. Designed pipeline for beta prospects, qualified candidates, and sold beta spots for $1000 each. Managed the RFP process and engagement of two top PR and digital agencies. Conducted discovery research for brand identity development and wrote company’s first purpose manifesto. Cold-emailed and interviewed VPs of Customer Success to learn about scaling support operations; delivered first customer support strategy to CEO. From June 2014 to August 2014 (3 months) Austin, TXBusiness Development @ Designed sales funnel and developed social media channels for new donation based studio offering high-quality, advanced yoga. Studied customer reviews and customized messaging to optimize engagement and increase studio traffic. From August 2013 to January 2014 (6 months) Austin, TexasEntrepreneur @ Ran introductory storytelling workshops for non-profits teaching personal political communication. Offered private consulting on narrative in non-profit branding and outreach material. Contracted marketing campaign: captured 100+ narratives at 3,000-student conference, produced 15 vignettes, and released content on customer’s YouTube channel. Exceeded target engagement-metrics 150% and shifted the communication strategy of an online marketing education platform with 10M views. From April 2012 to August 2013 (1 year 5 months) Arlington, VirginiaNetwork Relations Associate @ Worked with top-level executives to grow relationships with 40 mission-aligned organizations; resulted in three formal partnerships in FY12/13 valued at $100,000 each. Managed organization's presence at a 15 conference-circuit. Selected to work on company's vision development team; our report lay the foundation for an ambitious five-year company strategy. From June 2012 to July 2013 (1 year 2 months) Arlington, VirginiaBusiness Development @ Built first sales account database for upscale skincare start-up; researched, qualified, and segmented 1500 customers and cold called prospects. From August 2012 to May 2013 (10 months) New York, NY

Master of Business Administration (MBA), Entrepreneurship @ Acton School of Business From 2013 to 2014 Bachelor of Arts (BA), Honours Political Science @ McGill University From 2008 to 2012 Adelle Archer is skilled in: Spanish, French, Non-profits, Social Media Marketing, Economics, Research, Public Speaking, Event Planning, Storytelling, Customer Engagement, Public Outreach, Moves Management, Relationship Management, Direct Sales, Copywriting, Editing, Email Marketing, Business Analysis, Database Design, Microsoft Excel, Operations Management, Financial Analysis, Political Science, Social Media, Nonprofits, Entrepreneurship, Strategy, Community Outreach, Leadership