Yustian Doddy

Yustian Doddy, as the General Manager of Marketing at PT Kopitagram Seruput Bersama, brings over a decade of comprehensive experience in both B2B and B2C marketing, with a proven track record of driving brand growth and market expansion. In his current role, Yustian oversees the strategic development and execution of integrated marketing plans that align with Kopitagram's vision of being more than just a coffee shop—serving as a vibrant community hub across multiple locations in Jabodetabek, Bandung, Surabaya, and upcoming branches in Semarang, BSD, and Alam Sutera. His leadership in brand campaign development, promotional strategies, and activation events has significantly enhanced customer engagement and brand loyalty.

Yustian’s expertise in product development and business analysis plays a pivotal role in tailoring Kopitagram’s offerings to meet evolving consumer preferences, ensuring the brand remains competitive in a dynamic F&B landscape. His proficiency in marketing planning and budgeting enables efficient allocation of resources, maximizing ROI across advertising, digital campaigns, and B2B partnerships. Notably, his experience in banking and payment solutions has facilitated seamless customer transactions, reinforcing Kopitagram’s commitment to convenience and innovation.

Under his guidance, the marketing team has successfully launched impactful campaigns that leverage integrated marketing channels, public relations, and public speaking engagements to elevate brand visibility. Yustian’s leadership in business development and strategic partnerships continues to open new avenues for growth, positioning Kopitagram as a leading lifestyle destination. His skill set in sales, leadership, and business planning ensures that the company’s expansion remains sustainable and aligned with its core values of community and quality.