Vernando Meico

Vernando Meico currently excels as a Digital Asset Manager (Analyst and Strategy) at Dentsu, one of the world's top five largest global advertising agencies. In this role, he leverages his extensive expertise in digital marketing strategy and data analytics to optimize and manage a diverse portfolio of over 15 high-profile clients, including brands such as Kemenpar, BRI, Blibli, P&G, JNE, Danone, and Kalbe Group. Vernando's core responsibilities involve developing data-driven digital asset strategies, overseeing social media advertising campaigns, and ensuring the effective deployment of digital assets across multiple platforms. His strategic approach emphasizes maximizing ROI through precise audience targeting, performance analysis, and continuous campaign optimization.

Vernando has led key projects that focus on enhancing brand visibility and engagement through innovative digital asset management techniques. His proficiency in social media marketing, combined with his analytical skills, allows him to interpret complex data sets to inform strategic decisions, resulting in an impressive retention rate of 80% for client campaigns. He also guides his team—comprising content writers and project managers—in executing integrated digital campaigns that align with clients' brand objectives and business goals.

With over a decade of experience in digital marketing, IT consulting, and corporate environments, Vernando’s expertise spans digital campaign strategy, brand positioning, and data-driven analysis. His ability to synthesize creative content with strategic insights makes him a valuable asset in driving digital transformation initiatives. As a leader in digital asset management, Vernando continues to innovate and deliver measurable results, reinforcing Dentsu’s reputation for strategic excellence in the competitive digital landscape.