Tracey Tee

Tracey Tee currently serves as the Regional Development Manager for ASEAN at the University of Liverpool, where she plays a pivotal role in expanding the university’s presence across key markets in Southeast Asia and beyond. Her expertise lies in strategic student recruitment, market development, and fostering international partnerships, with a focus on enhancing the university’s global footprint. In her current role, Tracey collaborates closely with the International Recruitment Team, working alongside the Regional and Business Development Manager to identify and attract qualified students from diverse markets such as Singapore, Malaysia, Thailand, Brunei, Indonesia, Cambodia, Myanmar, and Taiwan. She leverages her skills in direct marketing, social media, and online advertising to develop targeted campaigns that resonate with prospective students and their families, ensuring the university’s offerings align with market needs and student aspirations.

Tracey’s key projects include the implementation of integrated marketing strategies that utilize SEO and product marketing techniques to increase visibility and engagement across digital platforms. She is also instrumental in organizing virtual recruitment fairs, webinars, and campus visits, which serve as vital touchpoints for prospective students. Her multicultural expertise and business planning acumen enable her to tailor messaging that appeals to diverse audiences, fostering meaningful relationships and driving application growth. With her comprehensive understanding of the higher education landscape and her leadership in student recruitment initiatives, Tracey continues to strengthen the University of Liverpool’s reputation as a leading destination for international students in ASEAN and beyond.