Tim Deruiter

Tim De Ruiter is a dynamic Product Manager at bol.com, specializing in Advertising via Bol, where he plays a pivotal role in shaping the future of retail media technology. With a background rooted in events and communication, Tim’s transition into tech has been driven by a genuine curiosity to understand customer needs deeply and craft innovative solutions that deliver real value. His current focus is on leading the development and execution of bol.com’s self-service display advertising platform, particularly the branded shelves proposition. This initiative aims to empower advertisers with more control and flexibility, ultimately enhancing the shopping experience for millions of customers.

In his role, Tim collaborates closely with cross-functional teams—including marketing, engineering, and sales—to translate market trends and customer insights into actionable product requirements. His expertise in stakeholder management and process improvement ensures that product features are prioritized effectively, aligning with bol.com’s strategic objectives. By analyzing market dynamics and leveraging his skills in change management, Tim continuously refines the advertising technology stack to stay ahead of industry shifts.

Tim’s passion for innovation is complemented by his ability to foster a collaborative environment, encouraging teams to experiment and learn daily. His background in event planning and social media gives him a unique perspective on customer engagement and communication strategies, which he applies to his product development approach. Ultimately, Tim’s work at bol.com exemplifies a blend of strategic thinking, customer-centric design, and technical expertise—all driven by a desire to create impactful advertising solutions that benefit both brands and shoppers alike.