Teri Diyco

Teri Diyco brings over 24 years of comprehensive experience in consumer and market research, with a specialized focus on in-store testing, focus groups, and concept testing (CPTs). Currently serving as a Market Research Consultant at Various, Teri leverages her extensive expertise to deliver actionable insights that drive brand strategy and product development. Her role involves meticulous coordination of field tests, ensuring seamless execution from pre- to post-test phases, including the shipment and setup of ingredients and equipment, as well as product preparation and serving tailored to client specifications. Teri’s hands-on approach ensures that each project runs smoothly, troubleshooting issues in real-time and maintaining rigorous quality standards.

In her current position, Teri collaborates closely with cross-functional teams—including marketing, product development, and in-store crews—to facilitate in-store testing initiatives that generate valuable consumer feedback. Her ability to interface effectively with project teams, moderators, and field crews ensures that data collection is accurate and reflective of real-world consumer behavior. Teri’s expertise extends to coordinating complex logistics, managing facility setups, and overseeing the entire lifecycle of market tests, from initial planning to post-test analysis.

Her skill set encompasses project management, process improvement, and analysis, complemented by proficiency in tools such as Microsoft Office, Adobe Creative Suite, and video editing. Teri’s deep understanding of human resources and team coordination enhances her capacity to lead multi-faceted research projects efficiently. Through her strategic oversight and attention to detail, she consistently delivers insights that inform brand planning, product innovation, and consumer engagement strategies, making her a vital asset in the competitive landscape of market research.