Simon Awe

Simon Awe currently serves as the Marketing Director for Asia at Crestron Electronics, a global leader in innovative automation and control solutions that enhance connectivity, collaboration, and communication across diverse professional and personal environments. In this strategic role, Simon leverages over two decades of regional sales and marketing expertise to drive brand growth, market penetration, and channel development across the Asia-Pacific region. His responsibilities encompass overseeing integrated marketing campaigns, developing trade marketing programs, and strengthening relationships with channel partners to boost loyalty and productivity. Simon’s deep understanding of the AV, unified communications, and digital content distribution sectors enables him to craft tailored strategies that resonate with local markets while aligning with Crestron’s global vision.

Key projects under Simon’s leadership include the launch of cutting-edge video conferencing solutions and digital content management platforms, aimed at transforming how organizations collaborate and communicate. His expertise in program management, competitive analysis, and account management ensures these initiatives are executed seamlessly, delivering measurable ROI and customer satisfaction. Simon’s focus on P&L management and new business development has helped expand Crestron’s footprint in Asia, fostering strategic alliances with key industry players and channel partners.

Invited by numerous industry forums and trade associations, Simon is recognized as a thought leader in the AV and automation space. His ability to blend technical innovation with effective marketing strategies underscores his commitment to positioning Crestron as the go-to provider for intelligent, secure, and easy-to-use control solutions. Through his leadership, the company continues to set the standard for digital transformation in the region, empowering organizations to achieve greater connectivity and operational efficiency.