Silke Sauer

Silke Sauer currently serves as the Head of Communications and Marketing at FAU’s School of Business, Economics and Society (FAU WiSo), where she plays a pivotal role in shaping and managing the school’s brand identity and strategic communication initiatives. In this leadership position, Silke leverages her extensive expertise in brand development, strategic planning, and corporate communications to enhance the school’s visibility and reputation both internally and externally. Her responsibilities encompass overseeing all web activities, digital marketing strategies, and content creation efforts, ensuring a cohesive and compelling narrative that aligns with FAU WiSo’s mission and values.

A key focus of Silke’s work involves developing innovative marketing campaigns and communication strategies that resonate with diverse stakeholder groups, including students, faculty, alumni, and industry partners. She actively manages external partnerships and collaborates with creative teams to deliver impactful branding initiatives, fostering a strong sense of community and engagement. Her expertise in social media marketing and online communication channels enables her to effectively amplify the school’s message across digital platforms, driving increased engagement and brand awareness.

Silke’s leadership extends beyond traditional marketing; she is deeply involved in strategic branding efforts, brand identity development, and positioning the school as a thought leader in the fields of business, economics, and society. Her entrepreneurial mindset and results-oriented approach ensure that all communication and marketing activities support the school’s strategic goals, enhance its competitive edge, and contribute to its long-term success. With her proven ability to coach and inspire teams, Silke Sauer continues to be a driving force behind FAU WiSo’s dynamic and impactful communication landscape.