Sherli Lim
Senior Manager - ASEAN at NDB | Singapore, Singapore
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Sherli Lim, as Senior Manager - ASEAN at NDB, brings a wealth of expertise in driving strategic growth and fostering robust client relationships across the diverse ASEAN markets. In her current role, she leverages over two decades of experience in industries such as Industrial Automation, Medical Devices, White Goods, ICT, Automotive, Data Centers, Packaging, Gaming, and POS industries to identify new business opportunities and develop tailored solutions that meet the unique needs of her clients. Sherli’s deep understanding of industry-specific challenges enables her to craft innovative product development strategies and implement Six Sigma methodologies to optimize operational efficiencies and quality standards within her region.
Her responsibilities extend beyond traditional sales, encompassing business development, key account management, and strategic planning—areas where her interpersonal skills and international business acumen shine. Sherli plays a pivotal role in managing complex projects that require cross-industry knowledge, from inventory management and electronics to management planning, budgeting, and forecasting. Her expertise in design thinking allows her to approach client challenges with a customer-centric mindset, fostering long-term partnerships and sustainable growth.
At NDB, Sherli is instrumental in spearheading initiatives that enhance product offerings and expand market share across ASEAN countries. Her leadership in integrating industry best practices and her proficiency in managing multi-stakeholder relationships position her as a key driver of NDB’s regional success. Through her strategic vision and operational excellence, Sherli continues to elevate NDB’s presence in the ASEAN region, ensuring the delivery of innovative, high-quality solutions tailored to the evolving needs of her diverse customer base.
Senior Manager - ASEAN at NDB in July 2024 to Present
Country Manager - ASEAN at Nav8, Authorised by Kyocera AVX in April 2023 to June 2024
Senior Manager, Sales & Marketing at Fujitsu Optical Components (Thailand) Limited in April 2020 to March 2023
Senior Manager, Sales and Operations at Fujitsu Components Asia Pte Ltd in October 2016 to March 2020
Senior Manager, Regional Sales and Marketing at Fujitsu Components Asia Pte Ltd in April 2014 to September 2016
Sales and Marketing Manager (Regional) at Fujitsu Components Asia Pte Ltd in April 2007 to March 2014
Assistant Sales and Marketing Manager (Area) at Fujitsu Components Asia Pte Ltd in April 2005 to March 2007
Senior Sales and Marketing Engineer (Area) at Fujitsu Components Asia Pte Ltd in April 2003 to March 2005
Sales and Marketing Engineer (Area) at Fujitsu Components Asia Pte Ltd in June 2000 to March 2003
Sales Engineer at YEL Electronics Pte Ltd in December 1999 to May 2000
Sales Executive at Elite Packaging Pte Ltd in December 1998 to August 1999
Administrator (Sales Operations and Accounting) at Copal Electronics Co. Ltd in October 1996 to October 1998
Purchaser at Kisho Electronics (S) Pte Ltd in March 1995 to October 1996
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University of Hull, Executive MBA, July 2026
University of Bradford, Bachelor of Science (Honors) in Business & Management Studies (Major in Marketing), July 2026
Ngee Ann Polytechnic, Diploma in Electrical Engineering (Power Electronics), July 1991 to July 1994
SeraphCorp Institute Pte Ltd, July 2026
StagMatch, Professional Diploma in Digital Marketing, July 2026
The Japanese Culture Society, Singapore, Level 3 of the Japanese-Language Proficiency Test, July 2026
NTUC LearningHub, WSQ Professional Diploma in Leadership and People Management, July 2026
NTUC LearningHub, WSQ Advanced Certificate in Team Leadership, July 2026
PSB Academy, Advanced Diploma In Business Administration, July 1997 to July 1999
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Data Analysis
Analytical Skills
Business Analysis
People Management
Team Leadership
Sales Operations
Strategic Negotiations
Commercial Awareness
Teamwork
Customer Experience
Client Relations
Key Account Development
Import/Export Operations
Sales Processes
Team Building
Recruiting
Business Relationship Management
Sales and Marketing
Interpersonal Skills
Supplier Relationship Management
Continuous Improvement
International Business
Customer Relationship Management (CRM)
International Sales
Product Development
Supply Chain Management
Manufacturing
Business Development
Supply Management
Key Account Management
Sales Management
Product Management
Six Sigma
Product Marketing
Supply Chain
Project Management
Lean Manufacturing
Global Sourcing
Program Management
Strategy
Sales
Account Management
Electronics
Process Improvement
Procurement
Business Strategy
Operations Management
Budget Management
Change Management
Inventory Management
Performance Management
Risk Management
Strategic Planning
Competitive Analysis
Contract Negotiation
Cross-functional Team Leadership
Management
Negotiation
Leadership
Team Management
Planning Budgeting & Forecasting
New Business Development
P&L Management
Coaching
Customer Service
Personal Development
Communication
Design Thinking
Digital Transformation
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Discover more about NDBWhat is Sherli Lim email address?
Email Sherli Lim at [email protected]. This email is the most updated Sherli Lim's email found in 2026.
How to contact Sherli Lim?
To contact Sherli Lim send an email to [email protected]. (updated on March 09, 2025)
What company does Sherli Lim work for?
Sherli Lim works for NDB
What is Sherli Lim's role at NDB?
Sherli Lim is Senior Manager - ASEAN
What is Sherli Lim's Phone Number?
Sherli Lim's phone +44 ** **** *265
What industry does Sherli Lim work in?
Sherli Lim works in the Electrical & Electronic Manufacturing industry.
Sherli Lim Email Addresses
Sherli Lim Phone Numbers
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