Senget Siew

Senget Siew currently serves as the Head of Marketing at Raffles Health Insurance, where she leverages her perfectionist attention to detail and creative prowess to drive impactful marketing initiatives. With a strong foundation in digital marketing, user acquisition, and innovative campaign development, Senget plays a pivotal role in shaping the company's brand presence within the competitive health insurance landscape. Her expertise extends across managing sizable marketing budgets and devising strategic growth plans that align with Raffles Medical Group’s broader business objectives.

In her current role, Senget spearheads the planning and execution of comprehensive go-to-market strategies aimed at boosting both brand and product awareness. She collaborates closely with internal communication channels and external partners to craft targeted messaging that resonates with specific audience segments, ensuring a cohesive and compelling brand narrative. Her proficiency in marketing communications, CRM, and B2C marketing enables her to nurture leads effectively through the entire customer journey, from awareness to conversion.

Senget’s key projects often involve integrating digital tools such as Adobe Illustrator and Dreamweaver to develop visually engaging campaigns, alongside orchestrating events and marketing campaigns that amplify reach and engagement. Her strategic approach combines data-driven insights with creative storytelling, allowing her to develop big ideas that stand out in a crowded marketplace. With her comprehensive skill set in product marketing, event management, and marketing strategy, Senget continues to elevate Raffles Health Insurance’s market positioning, ensuring the brand remains innovative, relevant, and customer-centric.