Rona Williamson

Campfire is an analytics collective specializing in digital data collection, synthesis, and activation. Analysts, marketers, engineers: together we're experts in architecting systems, operationalizing data, and driving insight. Our mission is to build sustainable analytics solutions for companies large and small - solutions that are flexible, scalable, and easy for your teams to maintain over time. The "Campfire Rule"​ is to always leave a site in better condition than you found it. We do the same for every Campfire client, promising to end each project with your team better equipped to keep the fire going. This promise means we take a different approach than other analytics consulting firms. We teach through co-creation, build analytics programs with and for your teams, and provide documentation that will serve as a map when you’re ready to continue the journey on your own. We don't believe in vendor lock-in. We believe in enablement. In fact, that's the whole reason we started Campfire Analytics - to prove that a different business model is possible for a professional services company, one that develops capability instead of dependency. This vision extends beyond our service offering into the structure of our organization itself. Campfire Analytics practices holocracy, not hierarchy - because people are more than just the job they have. We share our profits with every employee, because it's the right thing to do. Every decision we make is guided by four simple principles: PEOPLE OVER PROFIT | PROGRESS OVER PERFECTION | HUMILITY OVER HEROICS | SUSTAINABILITY OVER SHORT-TERM GAIN "BE YOU. WITH US."​ As an organization built on inclusion, Campfire Analytics sees the value of diversity in action every day. We recognize differences, so that we can respect and empower individuals with every opportunity to advance their work. We believe that it is everyone's responsibility, individual or organization, to embrace diversity and inclusion in the workplace.