Robbert Vanderlee

Robbert Van Der Lee currently serves as the Manager ICT at NieuweStroom, where he plays a pivotal role in steering the company's digital transformation and technological growth. With over 15 years of extensive experience in the tech industry, Robbert has a deep expertise in aligning ICT strategies with business objectives to drive tangible value. His leadership is particularly instrumental during NieuweStroom’s scale-up phase, where he has successfully overseen the expansion of the ICT organization from 21 to over 60 FTEs. This growth has been accompanied by a comprehensive restructuring of the ICT department, emphasizing scalability, security, and innovation.

At NieuweStroom, Robbert is focused on establishing a resilient and agile ICT infrastructure that supports the company's ambitions in digital media, web marketing, and display advertising. His strategic initiatives include implementing robust cybersecurity measures, optimizing web analytics and product management processes, and fostering a culture of continuous improvement through coaching and team development. Robbert’s expertise in software and website development, combined with his proficiency in product development and digital media, enables him to lead cross-functional teams effectively, ensuring that technological solutions align with market demands and customer needs.

One of his key projects involves the deployment of scalable cloud-based platforms that enhance data-driven decision-making and improve user engagement across digital channels. His ability to integrate innovative technologies with operational excellence has been crucial in positioning NieuweStroom as a competitive player in the digital advertising landscape. Robbert’s leadership not only ensures the ICT organization’s stability and security but also paves the way for future innovations that can unlock new business opportunities and deliver sustained value to the company.